Before You Read
Try to answer the following ques-
tions before you read this chapter.
What segments make up the
hospitality industry?
Why are professional
associations important to the
hospitality industry?
Chapter Objectives
After studying this chapter, you will be able to
explain the importance of the hospitality industry to the
economy.
describe the diversity of the hospitality industry.
differentiate among the fi ve segments and give examples
of businesses in each segment.
explain why all segments of the hospitality industry
should aim to satisfy the customer.
describe the ways in which chains differ from franchises.
explain the purpose of professional organizations and
career and technical student organizations.
Chapter
The World of Hospitality
Terms to Know
hospitality
hospitality industry
foodservice industry
lodging
accommodation
lodging industry
travel industry
tourism industry
travel package
recreation
recreation industry
single-unit business
independent business
multiunit business
chain
brand
franchise
franchisor
franchisee
professional association
career and technical student
organization (CTSO)
Graphic Organizer
As you read the chapter, identify the fi ve
segments of the hospitality industry. Com-
plete a word map like the one shown to
describe each industry segment and how
the segments are related. Add bubbles as
needed.
Hospitality
Industry
4
Previous Page Next Page