Chapter 1 The Value of Interior Design 13 Copyright Goodheart-Willcox Co., Inc. The design of interior spaces should adapt to people as individuals, rather than people adapting to the designs of spaces. Bad design exists. Good design matters. It is the designer’s job not only to listen to what the client wants, but to also volunteer creative, appropriate solutions based on the designer’s expertise. They serve as motivators for better design and better living spaces. The designer often leaves a signature mark of quality and creativity that is pleasing and meets the needs initially expressed by the client. Business and Economic Value The value of interior design extends into all business sectors and is an economic advantage to clients. For example, the interior spaces of a corporate offi ce serve as an extension of a company’s values and identity. These interiors translate into customer loyalty and brand recognition that enhance business success, Figure 1-6. Photograph: David O. Marlow/Interiors by Associates III Interior Design Figure 1-5 Helping people connect with nature within their interior environments is just one way designers help meet client needs. How does this environment help its occupants connect with nature? ©Judy Davis/Hoachlander Davis Photography/Designed by ForrestPerkins Figure 1-6 Building brand recognition is one way interior designers serve their commercial business clients. What details about this space capture your interest in design?