xii Journalism: Publishing Across Media Contents (Continued) Chapter 12 Editorials, Opinion Pieces, Columns, Blogs and Cartoons What do you think? . . . . . . . . . . . . . . . . . . . . . . . . . 352 Journalists Wear Two Hats . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .354 The Staff Editorial . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .355 Signed Opinion Pieces . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .362 Columns . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .368 Journalistic Blogs . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .374 Editorial Illustrations and Cartoons . . . . . . . . . . . . . . . . . . . . . . . .376 Chapter Review and Assessment . . . . . . . . . . . . . . . . . . . . . . . . . .382 Chapter 13 Reviews—of Everything If you want my expert opinion . . . . . . . . . . . . . . . . . . 386 Earning Your Audience’s Respect . . . . . . . . . . . . . . . . . . . . . . . . . .389 Providing Meaningful Information . . . . . . . . . . . . . . . . . . . . . . . .396 Organizing Your Review . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .404 Writing Well: People Want to Read Your Work . . . . . . . . . . . . . .407 Chapter Review and Assessment . . . . . . . . . . . . . . . . . . . . . . . . . .412 Chapter 14 Letters to the Editor, Online Responses and Community Forums Is it good if they talk back to you? . . . . . . . . . . . . . . . 416 The Audience and the News . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .418 Using Journalism to Create Community . . . . . . . . . . . . . . . . . . . .422 Gate-Keeping: Protecting Your Publication’s Journalistic Integrity . . . . . . . . . . . . . . . . . . . . . . .431 Blogs and Other Communications with Your Audience . . . . .438 The Audience as the Eyes and Ears of Your Publication or Broadcast . . . . . . . . . . . . . . . . . . . . . . . . . . . .440 Chapter Review and Assessment . . . . . . . . . . . . . . . . . . . . . . . . . .442 Photo by Kyle Farrell, Lee County High School