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Key Terms
column
editorial board
editorial cartoon
editorial illustration
exposition
fi ctionalize
journalistic blog
narrative
rhetorical device
rhetorical question
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Chapter Objectives
After reading this chapter, you will be able to:
Describe how publications and broadcasts identify editorial and opinion content so
that it will not be confused with news.
Describe the similarities and differences among staff editorials, op-eds and columns.
Tell what shape the staff editorial generally takes.
Identify and explain the use of hyperbole, irony and repetition in an op-ed.
Describe a columnist’s role as a reporter, op-ed writer and storyteller.
Explain why it is important for a columnist to develop a voice for his column.
Explain advantages of journalistic opinion blogs.
Explain concerns a journalist should have when expressing opinions in a blog.
Tell the difference between an editorial illustration and an editorial cartoon.
Explain the role of symbols, labels, caricatures and allusions in editorial artwork.
While studying, look for the activity icon to:
Build vocabulary terms with e-flash cards and matching activities.
Extend learning with further discussion of relevant topics.
Reinforce what you learn by completing style exercises, worksheets
and end-of-chapter questions.
Visit the Journalism website: www.g-wlearning.com/journalism
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Chapter Twelve
What do you think?
Editorials, Opinion Pieces,
Columns, Blogs and Cartoons
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