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Key Terms
editorial board
editorial cartoon
editorial illustration
fi ctionalize
journalistic blog
rhetorical device
rhetorical question
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Chapter Objectives
After reading this chapter, you will be able to:
Describe how publications and broadcasts identify editorial and opinion content so
that it will not be confused with news.
Describe the similarities and differences among staff editorials, op-eds and columns.
Tell what shape the staff editorial generally takes.
Identify and explain the use of hyperbole, irony and repetition in an op-ed.
Describe a columnist’s role as a reporter, op-ed writer and storyteller.
Explain why it is important for a columnist to develop a voice for his column.
Explain advantages of journalistic opinion blogs.
Explain concerns a journalist should have when expressing opinions in a blog.
Tell the difference between an editorial illustration and an editorial cartoon.
Explain the role of symbols, labels, caricatures and allusions in editorial artwork.
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Extend learning with further discussion of relevant topics.
Reinforce what you learn by completing style exercises, worksheets
and end-of-chapter questions.
Visit the Journalism website:
Chapter Twelve
What do you think?
Editorials, Opinion Pieces,
Columns, Blogs and Cartoons
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