Copyright Goodheart-Willcox Co., Inc. 374 Journalism: Publishing Across Media “Next to the computer on my desk is a black-and-white photograph of my mother and father on their wedding day,” he writes. “They look impossibly young he in his Army uniform, looking like a cross between John Garfi eld and Glenn Miller she, beautiful and sparkly, a Jewish Donna Reed. Stare at it long enough and you can almost make out the sound of their thoughts.” Fine passage, particularly that “sound of their thoughts” line. It captures Reiser at his best ... Who better than a columnist to appreciate a writer’s voice? Journalistic Blogs A blog is a publishing format—online, updated frequently. A journalistic blog—unlike a personal blog—follows journalism ethics and standards and may contain the same sorts of content that are in the rest of the journalistic publication, including reviews, op-eds, columns and editorial cartoons (Figure 12.6). One of the beauties of the blog format is its freedom. This applies to editorial content as well as all other journalistic content. It can be shorter than a column, or longer. It can be more timely than a column, or it can be evergreen that is, without a strong time element and therefore fresh—“green”—for a long time. It can include sound, photos or video. It can be full of links to evidence and background—documents, Figure 12.6 Journalistic blogs can report news or express informed opinions. They can embed links to further reading and sources and they can be as long or short at the topic requires. How does a journalist’s blog need to differ from that of a private citizen? Courtesy Discover magazine, DiscoverMagazine.com