Copyright Goodheart-Willcox Co., Inc.
After reading this chapter, you will be able to:
• List the seven news values that help you identify strong story ideas
for your audience.
• Give examples of how a journalist can incorporate news values into
a story to make it stronger.
• Find story ideas through beat reporting.
• Find story ideas from the professional press.
• Find story ideas through direct observation.
• Develop story ideas.
• Pitch story ideas to your producer or editor.
across the wire
put to bed
While studying, look for the activity icon to:
• Build vocabulary terms with e-flash cards and matching activities.
• Extend learning with further discussion of relevant topics.
• Reinforce what you learn by completing style exercises, worksheets
and end-of-chapter questions.
Visit the Journalism website: www.g-wlearning.com/journalism
Chapter Two Chapter Two
What do we cover?
News Values and Story Ideas