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Chapter Objectives
After reading this chapter, you will be able to:
List the seven news values that help you identify strong story ideas
for your audience.
Give examples of how a journalist can incorporate news values into
a story to make it stronger.
Find story ideas through beat reporting.
Find story ideas from the professional press.
Find story ideas through direct observation.
Develop story ideas.
Pitch story ideas to your producer or editor.
Key Terms
across the wire
beat
confl ict
deadline
dominant story
enterprise stories
human interest
impact
lead story
local angle
news aggregator
news cycle
news peg
news value
oddity
pitch
prominence
proximity
put to bed
scoop
spike
stale
timeliness
Build Vocab
While studying, look for the activity icon to:
Build vocabulary terms with e-flash cards and matching activities.
Extend learning with further discussion of relevant topics.
Reinforce what you learn by completing style exercises, worksheets
and end-of-chapter questions.
Visit the Journalism website: www.g-wlearning.com/journalism
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Chapter Two Chapter Two
What do we cover?
News Values and Story Ideas
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