Copyright Goodheart-Willcox Co., Inc. Chapter Sixteen Visual and Multimedia Storytelling 515 audience to contribute information or participate in a more immersive experience through interactive graphics. You will recall from the discussion of alternative story forms in Chapter 15 that stories can come in many forms. Web-based publications can use those same forms in rich and interactive ways (Figure 16.23). Recent interactive graphics and other multimedia stories include the following: • In “Up Close on Baseball’s Borders,” The New York Times created an interactive map of the density of fan loyalty to each major league baseball team. The data was based on how many Facebook users in each ZIP code “liked” each team. Users scrolling over areas of the map could determine the precise ZIP code where Astros fans gave way to Rangers fans and where White Sox fans gave way to Cubs fans. • In “Plunge in Kindergarteners’ Vaccination Rates Worries Health Offi cials,” The Los Angeles Times allows readers to explore a searchable database of vaccination rates by school or city. • In “How Much Is Your Arm Worth? Depends on Where You Work,” ProPublica presents an interactive graphic that allows users to view state-by-state comparisons of the worker’s compensation maximum benefi t amounts for individual body parts. It illustrated the disparity in worker’s compensation benefi ts across the nation. Though these publications have Web developers and designers to create their interactive graphics, you can create and embed interactive graphics in your stories using programs and applications available online, many of which are free for limited use. Search the Web for the function you want, using terms such as: interactive timeline, interactive map, data visualization tool, photo slideshow or interactive image. You may need to create an account to use the tool, and you will probably develop your content inside their website, but once your graphic is complete, you will be able to embed a link to it on your site. To do so, you will need to fi nd the share button, which will lead you to a paragraph of computer code called the “embed code.” Copy that snippet of code and paste it into your online story using the HTML or source editor (Figure 16.24). Making Alternative Story Forms Interactive In a print newspaper or yearbook the reader sees: In an online story the audience can: three students’ mug shots and quotations in a quote reel click on a mug shot and hear an audio clip of that person stating his opinion a timeline, including text and graphics, running across the bottom of a story package click through an interactive timeline to view photos, text, social media posts, audio and video statistics presented as graphs and charts click on graphs and charts to view an explanation of the data or scroll over the charts to view specific information, interviews, case studies or the sources of the data Figure 16.23 How might you use interactive alternative story forms in your work?