Copyright Goodheart-Willcox Co., Inc. Chapter Sixteen Visual and Multimedia Storytelling 517 sequence: sequence slideshow, step-by-step data: interactive charts, graphs or other infographic geography: interactive map One more question will infl uence the forms your story takes. Is there one single narrative, or are there multiple angles? Your answer will suggest one of three basic models for online story packages: Story-plus: In this model, the journalist writes one basic story and all other elements supplement that story. The additional content adds value, but these elements are not additional stories in and of themselves. Guided narrative: There may be one story or multiple stories, but the elements are presented to the reader in a specifi c order, with one element leading to the next. The story may have parts (or chapters), and those parts may be text, video or other forms of storytelling. Each part is like a mini-story, and together they build up to a larger story. Menu of stories: If there are multiple stories to tell, and they do not need to be read or viewed in a specifi c order to make sense, the reader may be presented with a menu of stories to choose from. Each reader will create a different, individually customized experience. Developing news stories often are presented in this way. The audience can choose to see fl ood damage, view an interactive map of the inundation, hear the weather report for upstream areas, listen to interviews with survivors, read about disaster recovery plans and participate in discussions of the area’s emergency response plan. Study the professionals. The Online News Association honors the best stories presented on the Web that year. The work of ONA award fi nalists can serve as a study guide, showing you ways to package stories for the Web. Just as skillful designers do not “design from the sky,” but collect examples, online journalists watch how others are innovating Web storytelling. 1. Each year, the Online News Association recognizes the best online news stories and coverage from around the world. Find the most recent list of award winners, and look through them for examples of each of the three types of online story packages listed above. 2. Going Deeper. Study one story package more closely. Why do you think the reporters, editors and designers decided to package the story in each of these ways? What do you suppose their answers would be to the questions that guide online and multimedia decisions? Your Turn 1 E
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