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Library of Congress Cataloging-in-Publication Data
Clark, Brenda, 1960–
Marketing dynamics / Brenda Clark, Jennie Sobel, Cynthia Gendall
Basteri; contributing writers, Mary G. Wolfe, Judy Commers. – 2nd ed.
p. cm.
Includes index.
ISBN 978-1-60525-098-4
1. Marketing. I. Sobel, Jennie. II. Basteri, Cynthia Gendall. III. Title.
HF5415.C52785 2010
658.8--dc22 2009003762
Cover Photo: © George Tiedemann/Corbis
NASCAR has taken a leading role in promoting automobile safety to millions of Americans
on and off the track. They urge drivers to use seat belts and practice safe driving
habits. In addition, several NASCAR safety innovations have been adopted by vehicle
and parts manufacturers to improve the performance and safety of passenger vehicles.
Copyright © 2010
by
The Goodheart-Willcox Company, Inc.
Previous edition copyright 2006.
All rights reserved. No part of this work may be reproduced, stored, or transmitted in any
form or by any electronic or mechanical means, including information storage and retrieval
systems, without the prior written permission of The Goodheart-Willcox Company, Inc.
Manufactured in the United States of America.
Library of Congress Catalog Card Number 2009003762
ISBN: 978-1-60525-098-4
2 3 4 5 6 7 8 9 – 10 – 15 14 13 12
The Goodheart-Willcox Company, Inc. Brand Disclaimer: Brand names,
company names, and illustrations for products and services included in this text are
provided for educational purposes only and do not represent or imply endorsement or
recommendation by the author or the publisher.
Web Address Disclaimer: Web addresses were correct at time of publication.