Chapter 1 Marketing Is Dynamic!
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Is Marketing in Your
Future?
If you choose a career in marketing,
you will be part of an exciting field that is
growing, 1-11. You will also be in a career
with great potential for advancement and
high earnings. There are careers for all types
of people in marketing.
Are you outgoing and friendly? Consider
a career in sales or customer service. Do you
love art and design? A career in advertising,
visual merchandising, or Web design might
be right for you. Is math your strength?
A career in market research involves
math as well as research skills. Are you a
problem solver? You might enjoy a career in
distribution.
Are you a sports fan? Do you love to
travel? Do you prefer theater and the arts?
Consider a career in sports, recreation, or
entertainment marketing. Are you the best
shopper ever? You might enjoy a career as
a buyer in a store that sells your favorite
goods. Does money fascinate you? A career
in financial services marketing involves
working with money. Would you like to
be your own boss? Consider becoming an
entrepreneur by starting your own business.
For almost any area of business, you can find
a marketing-related career.
Suppose business careers do not interest
you that much. Perhaps you are interested
in a career in education, government, the
military, health occupations, social services,
the clergy, or charitable causes. Knowledge
of marketing will also help you accomplish
your goals in these fields. Today nonprofit
organizations, such as hospitals and charities,
have marketing plans. Even government
agencies use marketing.
Marketing skills will also come into
play when you start your career. How can
you impress an interviewer? How will you
improve your chances of getting accepted
at an institution of higher education? How
will you convince a loan officer to lend
you money for your new business? Your
marketing skills can help you present
yourself effectively in many situations.
You will always be a consumer. As long
as you are alive, you will be buying goods,
services, and ideas. Nearly half of every
dollar you spend goes for the marketing
of the products you buy. Knowing about
marketing will not only help you in your
career, but it will also help you to be a wise
consumer.
1-11
Is a marketing career in your future?