Introduction
Reviewers
We would like to thank the following people who
reviewed the text:
Dr. Elaine Adams
Associate Professor of Career and Technical Education
The University of Georgia
Athens, Georgia
Joe Haley
Marketing Teacher–Coordinator
Sidney Lanier High School
Montgomery, Alabama
Sandra Moore
Associate Professor of Business Administration
Ivy Tech Community College
Valparaiso, Indiana
Robert Patton
Director of Marketing
Chelsea & Scott
Lake Bluff, Illinois
Elizabeth S. Pitts
Marketing Education Coordinator
North Hall High School
Gainesville, Georgia
Dr. Carlos Rodriguez
Professor of Marketing
College of Business
Delaware State University
Dover, Delaware
Kate Rooney
Former Vice President, Education and Workforce
Development
Retailers Association of Massachusetts
Boston, Massachusetts
Tom Scharine
Marketing Teacher, retired
Oregon High School
Oregon, Wisconsin
James H. Smith
Adjunct Professor, MBA program, Valparaiso
University
General Manager, Marketing and Transportation,
BP (formerly Amoco), retired
Chicago, Illinois
We would like to thank the following people who
reviewed material during the development phase of
the program.
Sharon Acuff
Marketing Specialist
Virginia Department of Education
Richmond, Virginia
Sandra Bell-Duckworth
Former Marketing Education Coordinator
Westerville North High School
Westerville, Ohio
Chris Black
Marketing Instructor
Salt Lake Community College
Salt Lake City, Utah
Dr. Ada Brown
Marketing and Business Management Instructor
Washington–Homes Technical Center
Chipley, Florida
John Bucci
Marketing Teacher
Arvada High School
Arvada, Colorado
Tim Cornick
Marketing Education Instructor, retired
Wayne Memorial High School
Wayne, Michigan
Tracie Holub
Career and Technology Education Director
Lamar Consolidated ISD
Rosenberg, Texas
Barbara J. Martin
Marketing Education Instructor, retired
W.T. Loften High School
Gainesville, Florida
Dr. Frank Nelson
Business and Marketing Professor
Business and Marketing Teacher–Educator
University of Central Oklahoma
Edmond, Oklahoma
Connie Ottman
Marketing Instructor
Mid Florida Tech
Orlando, Florida
Gay Sabom
Executive Director
Texas DECA
Houston, Texas
Gloria Shimanek
Department Chair, Career and Technology
Marketing Education Coordinator
Pleasant Grove High School
Texarkana, Texas
Virginique Whitmore
Marketing Education Teacher Coordinator
Central Hower High School
Akron, Ohio