x
Marketing Dynamics
Chapter Review and Assessment
Chapter Summary. . . . . . . . . . . . . . 319
Review Your Knowledge . . . . . . . . . 319
Apply Your Knowledge. . . . . . . . . . . 320
College and Career Readiness. . . . 321
Teamwork . . . . . . . . . . . . . . . . . . . . 321
Chapter 17 Branding . . . . . . . . . . . . . . . 322
Section 17.1 Brand Elements. . . . . . . . . 324
Section 17.2 Power of the Brand . . . . . . 330
Special Features
Marketing Ethics . . . . . . . . . . . . . . 327
Exploring Careers . . . . . . . . . . . . . 329
Social Media . . . . . . . . . . . . . . . . . 336
Case in Point . . . . . . . . . . . . . . . . . 337
Chapter Review and Assessment
Chapter Summary. . . . . . . . . . . . . . 338
Review Your Knowledge . . . . . . . . . 338
Apply Your Knowledge. . . . . . . . . . . 339
College and Career Readiness. . . . 340
Teamwork . . . . . . . . . . . . . . . . . . . . 340
Unit Review . . . . . . . . . . . . . . . . . . . . . 341
Unit 5
Price Dynamics. . . . . . 342
Chapter 18 Price . . . . . . . . . . . . . . . . . . . 344
Section 18.1 Importance of Price . . . . . 346
Section 18.2 Governmental Infl uence on
Pricing . . . . . . . . . . . . . . . . . . . . . . . . . 356
Special Features
Case in Point . . . . . . . . . . . . . . . . . 350
Green Marketing . . . . . . . . . . . . . . 352
College and Career Portfolio . . . . . 357
Chapter Review and Assessment
Chapter Summary. . . . . . . . . . . . . . 361
Review Your Knowledge . . . . . . . . . 361
Apply Your Knowledge. . . . . . . . . . . 362
College and Career Readiness. . . . 363
Teamwork . . . . . . . . . . . . . . . . . . . . 363
Chapter 19 Price Strategies . . . . . . . . . . 364
Section 19.1 Importance of Price . . . . . 366
Section 19.2 Strategic Pricing . . . . . . . . 370
Section 19.3 Credit . . . . . . . . . . . . . . . . 377
Special Features
Case in Point . . . . . . . . . . . . . . . . . 372
Social Media . . . . . . . . . . . . . . . . . 375
Exploring Careers . . . . . . . . . . . . . . 379
Chapter Review and Assessment
Chapter Summary. . . . . . . . . . . . . . 384
Review Your Knowledge . . . . . . . . . 384
Apply Your Knowledge. . . . . . . . . . . 385
College and Career Readiness. . . . 386
Teamwork . . . . . . . . . . . . . . . . . . . . 386
Unit Review . . . . . . . . . . . . . . . . . . . . . 387
Unit 6
Place Dynamics . . . . 388
Chapter 20 Place. . . . . . . . . . . . . . . . . . . 390
Section 20.1 Channels of Distribution . . 392
Section 20.2 Physical Distribution . . . . . 400
Section 20.3 Managing the Channel of
Distribution . . . . . . . . . . . . . . . . . . . . . 408
Special Features
Case in Point . . . . . . . . . . . . . . . . . 397
Green Marketing . . . . . . . . . . . . . . 402
Marketing Ethics . . . . . . . . . . . . . . 409
College and Career Portfolio . . . . . 411
Chapter Review and Assessment
Chapter Summary. . . . . . . . . . . . . . 413
Review Your Knowledge . . . . . . . . . 413
Apply Your Knowledge. . . . . . . . . . . 416
College and Career Readiness. . . . 417
Teamwork . . . . . . . . . . . . . . . . . . . . 417
Chapter 21 Purchasing and Inventory
Control . . . . . . . . . . . . . . . . . .418
Section 21.1 Purchasing . . . . . . . . . . . . 420
Section 21.2 Inventory Management . . . 427