Technology is an important part of your world. So, it should be part of your everyday
learning experiences. In this text, you will find:
¶ Pretests and posttests are available for each chapter on the G-W Learning companion web-
site as well as the G-W Learning mobile site. Taking the pretest will help you activate your
prior knowledge of the content. Taking the posttest will help you evaluate what you have
learned about the chapter content.
¶ Qdrd‘qbgrjhkkr‘qdbqhshb‘kenqbnkkdfd‘mcb‘qddq-SgdWeb Connect feature at the begin-
ning of each section provides opportunity to put those skills to work.
¶ Bqd‘shmf‘l‘qjdshmfok‘ms‘jdrvnqj-Snl‘jdxntqdwodqhdmbdd‘rhdq+data files are pro-
vided on the companion website to guide you through the marketing plan project.
G-W Learning Companion Website
The G-W Learning companion website for Marketing Dynamics is a study
reference that contains e-flash cards, vocabulary exercises, and interactive
quizzes. Also included are data files for the Building the Market Plan activity
to assist you as you create your own marketing plan.
G-W Learning companion website:
www.g-wlearning.com
G-W Learning Mobile Site
The G-W Learning mobile site* is a study reference
to use when you are on the go. The mobile site is easy
to read, easy to use, and fine-tuned for quick access.
For Marketing Dynamics, the G-W Learning mobile
site contains chapter pretests and posttests as well as
e-flash cards and vocabulary practice. These features
can be accessed by a smartphone or other handheld
device
with Internet access. These features can also be accessed using an Internet
browser to visit the G-W Learning companion website.
G-W Learning mobile site:
www.m.g-wlearning.com
Goodheart-Willcox QR Codes
This Goodheart-Willcox product contains QR codes, or quick
response codes. These codes can be scanned with smartphone bar code
reader to access information or online features.*
For more information on using QR codes and a recommended QR
code reader, visit the G-W Learning companion website at
www.m.g-wlearning.com.
An Internet connection is required to access the QR code destinations.
Data-transfer rates may apply. Check with your Internet service provider for information on your
data-transfer rates.
Technology Applied
ompanion
Website
www.g-wlearning.com
Scan now!
Scan now!