14
Chapter 1 Marketing and You
Strengthen the skills that you have and set
a goal to improve those that need additional
work. For example, if you need to improve your
writing skills, then consider taking a writing
course now or in the near future. If you are a
strong leader, look for additional opportunities to
lead. Consider running for president of a Career
and Technical Student Organization (CTSO) or
volunteer to chair a school or work event. DECA
is the CTSO for marketing students.
The career opportunities in marketing
are endless. Remember that careers are
constantly changing. By the time you finish
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titles that do not exist today.
Five Levels of Careers
In each career area, there are multiple
opportunities for employment. The posi-
tions are generally grouped by skill levels or
education.
An entry-level position is usually a
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very little training. Entry-level positions
in marketing include a retail salesperson,
market research interviewers, assistant
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event worker.
A career-level position requires employees
to have the skills and knowledge for continued
employment and advancement in a field.
Career-level positions in marketing include
sales promotion coordinators, marketing
specialist, customer-insights specialist, buyer
trainee, and account executive.
A specialist-level position requires special-
ized knowledge and skills in a specific
field of study but does not supervise other
employees. Specialist-level positions in
marketing include public relations specialist,
industrial sales agent, merchandiser, and
assistant product analyst.
A supervisory-level position requires special-
ized knowledge and skills and has management
responsibility over other employees. Supervi-
sory-level positions in marketing include public
relations manager, product manager, marketing
research supervisor, merchandise manager, and
national sales manager.
An executive level is the highest level posi-
tion responsible for the planning, organizing,
and management of a company. Executive-
level positions in marketing include vice
president of marketing, vice president of
merchandising, and vice president of sales.
AMA Tips
The American Marketing Association (AMA) is a pro-
fessional marketing association. Its members range
from professional businesspeople in the practice of
marketing to entrepreneurs to marketing teachers.
The association exists to offer members access to
a vast range of resources and career development
opportunities.
www.marketingpower.com
Executive
Career Levels
Supervisory
Specialist
Career
Entry
Most careers have different position levels based on
years of experience, education, and technical skills.
Goodheart-Willcox Publisher