39
College and Career Readiness
Problem-Solving Practices. It is important for a marketing manager to apply both
technical and academic skills in the workplace. Conduct an online search for desirable
workplace skills. Then conduct another search for top academic skills. Create a Venn
diagram showing the overlap between the two lists.
Listening. Active listening requires the listener to fully participate while processing what others are say-
ing. Practice active listening skills while listening to a broadcast business report on the radio, on televi-
sion, or podcast. Pick a single story about marketing for a business and create a report in which you
analyze the following aspects of the business story: the speaker’s audience, point of view, reasoning,
stance, word choice, tone, points of emphasis, and organization.
Writing. Good writing skills require clear presentation of logical thoughts. Conduct a short research
project to learn about the history of marketing. Use multiple authoritative print and digital sources.
Where did the idea of marketing originate? Write several paragraphs about your fi ndings to demon-
strate your understanding of marketing.
Teamwork
Working with a teammate, select a business for which you would like to be employed as a
marketing team member. Start a blog or write a one-page paper about your business. Describe the
company, including the products. Explain how the company will utilize the marketing concept, the four
Ps, and the seven marketing functions.
G-W Learning Mobile Site
Visit the G-W Learning mobile site to complete the chapter pretest and posttest and
to practice vocabulary using e-fl ash cards. If you do not have a smartphone, visit
the G-W Learning companion website to access these features.
G-W Learning mobile site: www.m.g-wlearning.com
G-W Learning companion website: www.g-wlearning.com
College
and Career
Readiness