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Marketing Dynamics

Marketing Dynamics, 3rd Edition

Authors: Brenda Clark, Cynthia Gendall Basteri, Chris Gassen, and Michelle Walker

Marketing Dynamics introduces students to the principles of marketing as they learn the four Ps of product, price, place, and promotion. Essential market research and identification of the target market are covered in detail. Planning a career in marketing is also investigated. In this new edition, each chapter has been revised to reflect the latest in marketing trends and information.