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Marketing Dynamics
Unit 2
Dynamics of the
Economy . . . . . . . . . . . 104
Chapter 6 Economic Principles and
Systems . . . . . . . . . . . . . . . . 106
Section 6.1 Economics and Scarcity . . . 108
Section 6.2 Economics Systems . . . . . . 115
Special Features
Case in Point. . . . . . . . . . . . . . . . . . 111
Green Marketing . . . . . . . . . . . . . . . 117
College and Career Portfolio. . . . . . 121
Chapter Review and Assessment
Chapter Summary. . . . . . . . . . . . . . 123
Review Your Knowledge . . . . . . . . . 123
Apply Your Knowledge. . . . . . . . . . . 124
College and Career Readiness. . . . 125
Teamwork . . . . . . . . . . . . . . . . . . . . 125
Chapter 7 Market Forces and Economic
Indicators . . . . . . . . . . . . . . . .126
Section 7.1 Market Forces at Work . . . . 128
Section 7.2 Economic Measures . . . . . . 134
Special Features
Case in Point . . . . . . . . . . . . . . . . . 130
Exploring Careers . . . . . . . . . . . . . 140
Marketing Ethics . . . . . . . . . . . . . . 141
Social Media . . . . . . . . . . . . . . . . . 143
Chapter Review and Assessment
Chapter Summary. . . . . . . . . . . . . . 145
Review Your Knowledge . . . . . . . . . 145
Apply Your Knowledge. . . . . . . . . . . 146
College and Career Readiness. . . . 147
Teamwork . . . . . . . . . . . . . . . . . . . . 147
Chapter 8 Business Cycles and the Role
of Government . . . . . . . . . . .148
Section 8.1 Business Cycles . . . . . . . . . 150
Section 8.2 Role of Government . . . . . . 156
Special Features
Case in Point . . . . . . . . . . . . . . . . . 153
Green Marketing . . . . . . . . . . . . . . 158
College and Career Portfolio . . . . . 160
Chapter Review and Assessment
Chapter Summary. . . . . . . . . . . . . . 163
Review Your Knowledge . . . . . . . . . 164
Apply Your Knowledge. . . . . . . . . . . 164
College and Career Readiness. . . . 165
Teamwork . . . . . . . . . . . . . . . . . . . . 165
Chapter 9 Global Trade . . . . . . . . . . . . .166
Section 9.1 Going Global . . . . . . . . . . . . 168
Section 9.2 Trade Regulations . . . . . . . . 175
Special Features
Case in Point. . . . . . . . . . . . . . . . . . 170
Marketing Ethics . . . . . . . . . . . . . . . 174
Social Media . . . . . . . . . . . . . . . . . . 176
Exploring Careers . . . . . . . . . . . . . . 179
Chapter Review and Assessment
Chapter Summary. . . . . . . . . . . . . . 180
Review Your Knowledge . . . . . . . . . 180
Apply Your Knowledge. . . . . . . . . . . 181
College and Career Readiness. . . . 182
Teamwork . . . . . . . . . . . . . . . . . . . . 182
Unit Review . . . . . . . . . . . . . . . . . . . . . 183
Unit 3
Marketplace Dynamics. 184
Chapter 10 Marketing Research . . . . . . .186
Section 10.1 Determine Research Needs . . 188
Section 10.2 Conduct the Research . . . 196
Special Features
Case in Point . . . . . . . . . . . . . . . . . 191
College and Career Portfolio . . . . . 194
Green Marketing . . . . . . . . . . . . . . 196
Chapter Review and Assessment
Chapter Summary. . . . . . . . . . . . . . 203
Review Your Knowledge . . . . . . . . . 203
Apply Your Knowledge. . . . . . . . . . . 204
College and Career Readiness. . . . 205
Teamwork . . . . . . . . . . . . . . . . . . . . 205