v Reviewers The authors and publisher wish to thank the following industry and teaching professionals for their valuable input into the development of the fourth edition of Marketing Dynamics. Richard T. Austin Marketing Teacher/DECA Advisor Livonia Churchill High School Livonia, Michigan Willene M. Biere Business Academy Director Canyon Springs High School Moreno Valley, California Faith Davenport Marketing Teacher Mill Creek High School/Gwinnett County Public Schools Hoschton, Georgia Marlena Dixon Marketing Teacher Stewarts Creek High School Smyrna, Tennessee Dawn Eisenhardt Business Teacher Cherokee High School Marlton, New Jersey Dwionne R. Freeman, EdD CTAE Coordinator Atlanta Public Schools Atlanta, Georgia Joy C. Gornto Marketing Teacher and DECA Advisor Alcoa High School Alcoa, Tennessee Madge L. Gregg Business Education Teacher Hoover High School Hoover, Alabama Julie Hutto Business and Technology Teacher Bleckley County High School Cochran, Georgia Phyleshia Jackson-Jones Director VyStar Academy of Business & Finance Jean Ribault Senior High School Jacksonville, Florida Myla Lowrance Brand Marketing Team Lead PennWell Corporation Houston, Texas Angela Norris McGregor Business Education Teacher Irmo High School Irmo, South Carolina Dr. Carol Lynn S. Nute Teacher/DECA Advisor (Lead) River Bluff High School ff Lexington, South Carolina Shelley Pewitt, NBCT Work Based Learning (Cooperative Education)/ DECA Advisor Hoover High School Hoover, Alabama Kari F. Roach Business Department Chairperson and Teacher Hobart High School Hobart, Indiana April L. Smith CTE Teacher and Marketing Professional Millbrook High School/Owner at The KinZac Group Raleigh, North Carolina