Copyright Goodheart-Willcox Co., Inc. 146 Targeting a Market CHAPTER 9 College and Career Readiness Sections 9.1 Identify the Market 9.2 Evaluate the Competition Reading Prep Before reading this chapter, read the objectives for each of the two sections. Keep these in mind as you read. Focus on the structure of the author’s writing. Was the infor- mation presented in a way that was clear and engaging? Before you begin the chapter, see what you already know about marketing by taking the chapter pretest. The pretest is available at www.g-wlearning.com/marketing/./ Check Your Marketing IQ