Copyright Goodheart-Willcox Co., Inc. 20 Marketing Plan CHAPTER 2 College and Career Readiness Sections 2.1 Researching a Marketing Plan 2.2 Developing a Marketing Plan Reading Prep Before reading this chapter, look at the chapter title. What can you predict will be presented? Before you begin the chapter, see what you already know about marketing by taking the chapter pretest. The pretest is available at www.g-wlearning.com/marketing/./ Check Your Marketing IQ