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Contents
Section
1
The Basics
Chapter 1
Our Visual World ............................................................................4
Photography Is Everywhere ........................................................................... 6
Photographic Career Opportunities .............................................................10
Learning to See ...............................................................................................13
Building Your Portfolio ..................................................................................18
Chapter 2
Camera Handling, Care, and Support .......................................22
Learning about Your Camera ..................................................................... 24
Physical Care of Your Camera .................................................................... 34
Camera Carrying Methods ......................................................................... 39
Camera Support Methods ........................................................................... 40
Chapter 3
Commercial Photography ..........................................................54
What Is Commercial Photography? ............................................................ 56
How Do You Enter the Commercial Photography Field? ........................57
Setting Up Your Business ............................................................................ 59
Building Your Business ................................................................................ 64
Working with Clients, Employees, and Independent Contractors ........... 68
Operating Your Business ..............................................................................70
Growing Professionally .................................................................................73
Chapter 4
From Pinholes to Pixels ............................................................78
The Birth of Photography ........................................................................... 80
The Future of Photography ......................................................................... 90
Chapter 5
The Camera System ...................................................................96
Viewing/Focusing System ........................................................................... 98
Light Control System ..................................................................................101
Image Receiver System ............................................................................. 104
Camera Varieties ........................................................................................ 108