xv Unit 2 Preparing for Career Success Chapter 5 Looking Inward: Identifying Your Personal Brand . . . . . . . . . . . . . . . 112 Starting a Self-Assessment. . . . . . . . . . . . . . . . . . . . . . . . . . 115 Getting to Know Yourself . . . . . . . . . . . . . . . . . . . . . . . . . . . 117 Personal Accomplishments. . . . . . . . . . . . . . . . . . . . . . 117 Personality Characteristics . . . . . . . . . . . . . . . . . . . . . . 118 Understanding Your Motivations. . . . . . . . . . . . . . . . . . . . . 120 Identifying Personal Values . . . . . . . . . . . . . . . . . . . . . 120 Identifying Psychological Needs . . . . . . . . . . . . . . . . . 122 Infl uences on Your Values and Needs Formation . . . 122 Identifying Your Assets and Skills. . . . . . . . . . . . . . . . . . . . . 124 Technology Skills . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 126 Communication Skills . . . . . . . . . . . . . . . . . . . . . . . . . . 126 Decision-Making Skills . . . . . . . . . . . . . . . . . . . . . . . . . 127 Problem-Solving Skills . . . . . . . . . . . . . . . . . . . . . . . . . 128 Confl ict Resolution Skills . . . . . . . . . . . . . . . . . . . . . . . 128 Leadership Skills . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 129 Time Management Skills. . . . . . . . . . . . . . . . . . . . . . . . 129 Recognizing Personal Preferences . . . . . . . . . . . . . . . . . . . . 130 Health, Physical Ability, and Activity Level Preferences. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 130 Task Preferences . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 130 Refl ecting on Life Satisfaction . . . . . . . . . . . . . . . . . . . . . . . 132 Personal Essentials. . . . . . . . . . . . . . . . . . . . . . . . . . . . . 132 Life Goals. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 132 Developing Your Brand. . . . . . . . . . . . . . . . . . . . . . . . . . . . . 133 Chapter 5 Review and Assessment . . . . . . . . . . . . . . . . . . . 136 michaeljung/Shutterstock.com