Chapter 10 puts the principles and elements into action, illustrating types of fl oral
designs from mechanic development and stem placement to fi nished geometric forms.
Chapter 11 guides students into understanding and evaluating the environment into which
arrangements will be placed, as well as how to develop themes using color schemes and
accessories.
In Chapters 12 through 17, students will learn about creating, customizing, and
augmenting basic design forms to suit various occasions. Chapter 12 focuses on fl owers as
personal adornments. Chapter 13 includes thorough treatment of designing and marketing
wedding fl owers in a multi-ethnic and multicultural society.
Chapter 14 covers the mainstay holidays of the fl oral industry as well as a myriad of
additional holidays and special occasions. Chapter 15 introduces and covers various fl ower
arrangements for funerals and memorials, as well as proper decorum of fl oral delivery and
setup in funeral homes. In Chapter 16, students learn how to preserve fl owers and foliage for
use in arrangements created for placement in commercial and residential spaces. Students
will also learn how to incorporate silk fl owers and foliage into these designs.
Live plants, loved for their colorful fl owers and
interesting foliage, are presented in chapter 17, along
with instructions for decorating potted plants. Chapter
18 explains the business of fl oristry. Students learn about
different business areas including entrepreneurship, pricing,
sales, customer service, and the use of social media as a
means of marketing and sales.
Principles of Floral Design offers an extensive appendix
with information on fl oral design competitions and judging,
an illustrated section on state fl owers, an anniversary
chart including fl owers and gifts, and a detailed chart
on the meanings of fl owers. The appendix also includes
illustrations of geometric fl oral design shapes, cross
reference charts (by botanical name) for each of the four
illustrated glossaries, and a listing of noteworthy weddings.
Extensive postharvest storage charts for fl owers and foliage
include storage temperatures, storage life, and vase life. A
comprehensive glossary rounds out this comprehensive text,
helpful for students, professional fl orists and those with
a desire to build knowledge and skills in this creative and
profi table industry.
On every page, the authors convey their passion for
fl oral design, extending their message that working with
fl owers is an exciting profession that allows students to
express their creativity and make a lot of people smile.
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