Purchasing Plants . . . . . . . . . 497 Maintaining Plants . . . . . . . . . 498 Light . . . . . . . . . . . . . . . . . 498 Water . . . . . . . . . . . . . . . . . 499 Repotting . . . . . . . . . . . . . . . 500 Cleaning . . . . . . . . . . . . . . . 500 Fertilizer . . . . . . . . . . . . . . . 501 Maintenance . . . . . . . . . . . . . 501 Pruning Tropical Plants . . . . . . . . 502 Insects and Plant Disease . . . . . . 502 Applications . . . . . . . . . . . . . 503 Garden Plants . . . . . . . . . . . . 503 Ornamental Plants . . . . . . . . . . 503 Terrariums . . . . . . . . . . . . . . 505 Dish Gardens. . . . . . . . . . . . . 508 Holiday Plants . . . . . . . . . . . . 511 Green Walls . . . . . . . . . . . . . 511 Interiorscaping . . . . . . . . . . . . 513 Chapter 18 Floriculture Marketing, Pricing, and Sales . . . . . .534 General Retail Operations . . . . . 536 Financial Management and Accounting. . . . . . . . . . . 536 Capital and Cash Flow . . . . . . . . 537 Operating Expenses . . . . . . . . . 538 Purchasing . . . . . . . . . . . . . . 538 Inventory Control . . . . . . . . . . . 541 Shop Efficiency . . . . . . . . . . . . 541 Pricing Products . . . . . . . . . . . 542 Weddings . . . . . . . . . . . . . . 544 Estimating and Planning . . . . . . . 544 Pricing Wedding Orders . . . . . . . 545 Ordering . . . . . . . . . . . . . . . 545 Delivery, Installation, and Removal . . 546 Marketing . . . . . . . . . . . . . . 546 Marketing Plan . . . . . . . . . . . . 547 Visual Displays . . . . . . . . . . . . 548 Sales . . . . . . . . . . . . . . . . . 548 Walk-In Sales. . . . . . . . . . . . . 548 Phone Sales . . . . . . . . . . . . . 548 Internet Sales. . . . . . . . . . . . . 549 Wire Services. . . . . . . . . . . . . 550 Sales Tax . . . . . . . . . . . . . . . 551 Sales Etiquette . . . . . . . . . . . . 552 Appendix . . . . . . . . . . . . .558 Floral Design Competitions. . . . . . 558 State Flowers . . . . . . . . . . . . . 564 Geometrical Designs . . . . . . . . . 570 The Victorian Language of Flowers . . 572 Anniversary Flowers and Gifts . . . . 576 Cross-References for Illustrated Glossaries . . . . . . . . . . . . . 577 Postharvest and Storage Guidelines for Foliage . . . . . . . . . . . . . 583 Postharvest and Storage Guidelines for Flowers . . . . . . . . . . . . . 586 Glossary. . . . . . . . . . . . . .596 Index. . . . . . . . . . . . . . . . .608 xv