28 Principles of Floral Design Review and Assessment Summary • Commercial growers cultivate the crops to supply wholesalers with pla nts, foliage, and cut flowers. • Wholesale florists purchase in bulk from growers and sell to retail florists. • Retail florists employ managers, floral designers, salespeople, and delivery people. • Specialty florists concentrate on one aspect of the floriculture industry to provide in-depth service to their customers. • Other floral career opportunities include product development, education, and research. • Educational opportunities are available through high schools and colleges, floral associations, and organizations such as the FFA. • Becoming certified in floral design proves to potential employers that you have the knowledge and skills necessary to do a good job. • Employability skills can help you get and keep a good job within the floriculture industry. Know and Understand Answer the following questions using the information provided in this chapter. 1. True or False? Floriculture is considered to be both an art and a science. A. True B. False 2. Which of the following is not considered part of the floriculture industry? A. Commercial grower B. Landscape supply store C. Retail florist D. Wholesale florist 3. A _____ produces the plants, cut flowers, and foliage used in flower shops. A. bucket shop B. commercial grower C. floral designer D. wholesale florist 4. Reproducing plants by dividing them, taking cuttings, or harvesting and growing seeds from parent plants is referred to as _____. A. cultivation B. nesting C. propagation D. hybridization 5. A florist that grows floral materials and uses these materials to produce floral arrangements for individual retail customers is a _____. A. farmer florist B. specialty shop florist C. wire service florist D. limited-service florist 6. True or False? A wholesale florist is a floral business that sells only hard goods. A. True B. False 7. Supplies and inventory items used in floral design, including vases, ribbons, and baskets, are _____. A. soft goods B. hard goods C. shop goods D. All of the above. 8. True or False? Many retail flower shops are run by entrepreneurs. A. True B. False 9. A florist located in a hospital is an example of a _____ shop. A. bucket B. full-service flower C. limited-service flower D. specialty Copyright Goodheart-Willcox Co., Inc.