13 Section 1.2 Communicating Effectively Copyright Goodheart-Willcox Co., Inc. Professional writing requires use of Standard English. Standard English refers to English language usage that follows accepted rules for spelling, grammar, and punctuation. This is true of all documents including digital communication. Words are the tools of all written communication. How well you use these tools affects the success of your messages. When you send messages, you select language and construct sentences in a way that will achieve your purpose. It is necessary to stop and think before writing, whether it is a document, a blog, or an e-mail. Every written communication creates a record that can be recalled in the future. Professional communication applies visual communication as a tool. Visual communication is using visual aids or graphics to communicate an idea or concept. It may or may not accompany written communication. Visuals add clarity, understanding, and interest to attract and maintain the attention of the audience. Visuals are described in Chapter 12. Verbal Communication Verbal communication is speaking words to communicate. It is also known as oral communication. In the course of a workday, most people spend at least some portion of time talking with coworkers, supervisors, managers, or customers. This communication involves a variety of situations, such as conversations about work tasks, asking and answering questions, making requests, giving information, and participating in meetings. Professional communicators learn to speak fluently and with confidence. Words are the tools of verbal communication. You must plan and organize your thoughts to select the appropriate words for the message. This might be as simple as thinking before you speak. It could also be as elaborate as outlining a presentation and practicing several times before you deliver it. Planning always involves thinking about who will receive the message and what you want to accomplish. Making notes before a phone call, having an agenda for a meeting, or researching information in advance are all methods that can be used to prepare before talking to people at work. Planning helps you clearly focus on your purpose so that you can choose the appropriate language and channel. It also saves time because you are less likely to need to repeat a message or have a second meeting to clarify. Monkey Business Images/Shutterstock.com Verbal communication involves speaking words to transmit a message.