247 Section 11.1 In-Store Customer Service Checkpoint 11.1 1. Explain the concept of customer service. Describe good customer service and poor customer service. 2. Describe the common customer service values that all employees should share. 3. Explain what the phrase “The customer is always right” really means in the retail business. 4. What is the difference between a proprietary credit card and a bank- issued debit or credit card? 5. How is extending credit to customers benefi cial to retailers? Build Your Vocabulary As you progress through this course, develop a personal glossary of retailing terms and add it to your portfolio. This will help you build your vocabulary and prepare you for a career. Write a defi nition for each of the following terms, and add it to your personal retail glossary. customer service attitude gift registry personal shopper corporate gift service consumer credit installment loan customer loyalty ✓