494 Retailing and E-tailing credit card transaction. A purchase for which the customer pays with a credit card. (10) culture. Way a group collectively thinks, feels, and acts. (5) customer. Person or group that makes a purchase. (1) customer loyalty. Continued and regular patronage of a business even when there are other places to purchase the same or similar products. (11) customer profile. Detailed description of a retailer’s customer, based on demographic, geographic, psychographic, and behavioral data. (5) customer relationship management (CRM) system. Software used to track contact information and other data for current and potential customers. (10) customer service flowchart. Graphic map of possible questions and answers that directs call center representatives though the process of questioning a customer. (11) customer service. Ability to provide a product or service in the way it has been promised. (11) cyberbullying. Harassing or threatening an individual through the Internet. (17) D data. Pieces of information obtained through research. (4) data analysis. Process of studying raw data and organizing the information into meaningful graphs or charts. (4). data mining. Searching through large amounts of data to fi nd useful information usually done by special software. (4) debit card transaction. A purchase for which the customer uses a bank card to transfer money from a bank account to the retailer to pay for the merchandise. (10) deceptive pricing. Pricing an item to intentionally deceive the customer. (17) decisive. Ability to make decisions quickly and effectively. (16) decline. Stage of the product life cycle when retailers see a drop in sales as the product gradually loses customer appeal. (6) decoding. Translating the message into terms that the receiver can understand. (9) delegate. Assign other people tasks to complete. (16) demand. Amount of merchandise required to satisfy customers’ buying needs. (1, 8) demand-based pricing. Pricing strategy based on what customers are willing to pay also known as value-based pricing. (8) demographic segmentation. Divides the market by customers’ personal traits. (5) demographics. Personal traits such as age, gender, education, employment, income, family status, and ethnicity. (5) dependability. Ability to be reliable and trustworthy. (10) diary. Written record of a person’s own experiences, thoughts, or observations. (4) digital display. Images and text strategically placed on a web page to draw visitors’ attention to specifi c promotional products, sales, or other special events. (13) digital marketing. See electronic promotion. direct mail. Any piece of marketing communication sent to potential customers through the US Postal Service also known as junk mail. (3) discount pricing. Reduction of the normal selling price of a product. (8) display. Presentation of merchandise designed to attract customers so they will notice and examine the merchandise. (12) distribution center. Warehouse that receives merchandise from multiple vendors and distributes the merchandise to multiple store locations. (7) domain registrar (DR). Company that verifi es, sells, and registers URLs. (14) dress code. Set of rules or guidelines about the acceptable clothing in a certain place. (10) dynamic HTML (DHTML). Code language that combines HTML, JavaScript, and CSS to create vibrant visual effects on a web page. (14) E e-tailing. Sale of products or services through the Internet. (3) early adopter. Person who wants to be the fi rst to own the newest products and is willing to pay more to do so. (8) economic benefits. Gains that can be measured in fi nancial terms. (1) economic risk. Situation that occurs when the economy suffers due to negative business conditions either in the United States or someplace in the world. (18) electronic data interchange (EDI). Standard transfer of electronic data for business transactions between organizations. (7) electronic promotion. Any promotion that uses the Internet, e-mail, or other digital technology also known as digital marketing. (9) embezzlement. Type of fraud that occurs when somebody entrusted with confi dential company information, fi nancial records, money, or other valuables takes it for personal gain. (18)