65 Section 3.2 Other Nonstore Retailers However, vending machines can sometimes be targets for vandals. Because they are unattended, vending machines are easily destroyed or robbed. Another challenge is making certain that products are always stocked. Empty vending machines do not generate revenue. Checkpoint 3.2 1. Describe the roles of retail channels and how they relate to multichannel retailers. 2. To whom does home-shopping television appeal? 3. Why do some retailers still provide catalogs? 4. Explain how direct sales is a form of nonstore retailing. 5. Identify two types of portable retailers. Build Your Vocabulary As you progress through this course, develop a personal glossary of retailing terms and add it to your portfolio. This will help you build your vocabulary and prepare you for a career. Write a defi nition for each of the following terms, and add it to your personal retailing glossary. retail channel multichannel retailer home-shopping television infomercial direct mail vendor street vendor food truck vending machine
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