If you crave variety and enjoy a fast-paced
environment, a career in marketing, sales, and
service may be perfect for you! Careers in this
cluster include all the jobs involved in buying,
distributing, marketing, and selling products,
and providing follow-up service to customers.
Related jobs include finding new customers and
tracking marketing data.
Managers and entrepreneurs direct the
advertising, marketing, sales, and public relations
for small businesses or major companies. Specialists
in sales and marketing move goods and services to
businesses and individuals. Merchandise managers
and buyers predict trends and buy merchandise
accordingly. Sales associates and store managers
focus on selling and providing customer service.
Developing strategies to promote goods and
services are key to those who work in marketing
and promotions. Market researchers gather
information about consumer needs and use it
to predict and plan new products. A logistics
engineer often works closely with a warehouse
manager to control the movement and storage
of raw materials and finished goods. Specialists
handle e-marketing, which is the use of computer
technology to market goods and services.
The overall demand for employees in this
cluster remains high. Those with computer skills
and college degrees will have more opportunities
in management. Many entry-level jobs exist in
sales. However, employment opportunities are
greater for those who attend community colleges
or technical schools that offer one-, two-, or three-
year programs, or colleges and universities that
offer four-year degrees. Wages vary by occupation,
level of responsibility, and work experience.
Entrepreneur
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Owner
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Small
Business Owner
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President
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Chief Executive Officer
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Principal
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Partner
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Proprietor
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Franchisee
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Independent Distributor
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Customer Service Representative
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Administrative Support Staff
Marketing
Management
Pathways and
Career Options
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