Copyright Goodheart-Willcox Co., Inc. Chapter 15 Digital Citizenship 373 5. How does open-source software differ from other forms of software? 6. Describe measures companies put in place to ensure their employees use the Internet appropriately while at work. 7. How can a digital citizen protect his or her computer from cookies? 8. Describe the most common form of phishing. 9. How does virus-protection software help safeguard a computer? 10. Why is it important to back up a computer? Apply Your Knowledge 1. Create a list of acceptable behaviors that are considered to be good examples of netiquette. Next to each, explain why these behaviors are necessary in a digital society. 2. Select a topic related to digital citizenship, such as social media use or identity theft. Prepare a presentation to illustrate the implications of your topic on individuals, society, and businesses. Give your presentation to the class. 3. Analyze the legal and ethical responsibilities required as a professional in the business workplace. 4. What is your opinion of a friend photocopying a textbook chapter instead of buying the textbook? Do you think that duplicating copyrighted materials is illegal, unethical, or both? Do you think the fair use doctrine would apply in this situation? 5. Professional marketing communication regularly involves persuasive messages. Advertisements that claim weight loss overnight or white teeth in four hours attempt to persuade the audience to purchase a product. How do these communication messages impact society? Does the advertiser’s point of view sway the audience? What social responsibilities does marketing have to society? Write several paragraphs discussing your opinion. 6. When shopping online, you may notice that with each new site you browse, you see advertisements for previous sites and products that you have searched. This is due to the presence of cookies on your computer. Marketers use this information for selling purposes. That is why you are likely to see those products appear repeatedly when shopping online. Is this an ethical practice? Why or why not?