Copyright Goodheart-Willcox Co., Inc. Chapter Objectives After reading this chapter, you will be able to: • List the seven news values that help you identify strong story ideas for your audience. • Give examples of how a journalist can incorporate news values into a story to make it stronger. • Find story ideas through beat reporting. • Find story ideas from the professional press. • Find story ideas through direct observation. • Develop story ideas. • Pitch story ideas to your producer or editor. Key Terms across the wire beat confl ict deadline dominant story enterprise stories human interest impact lead story local angle news aggregator news cycle news peg news value oddity pitch prominence proximity put to bed scoop spike stale timeliness Build Vocab While studying, look for the activity icon to: • Build vocabulary terms with e-flash cards and matching activities. • Extend learning with further discussion of relevant topics. • Reinforce what you learn by completing style exercises, worksheets and end-of-chapter questions. Visit the Journalism website: www.g-wlearning.com/journalism 33 Chapter Two Chapter Two What do we cover? News Values and Story Ideas