4  Soft  Skills  for  the  Workplace  Copyright  Goodheart-Willcox  Co.,  Inc.  Positive  Attitude  Professionals  exhibit  a  positive  attitude  in  their  job  performance  and  workplace  interactions.  Attitude  is  how  personal  thoughts  or  feelings  affect  a  person’s  out-  ward  behavior.  It  is  a  combination  of  how  you  feel,  what  you  think,  and  what  you  do.  Attitude  is  how  an  individual  sees  himself  or  herself,  as  well  as  how  he  or  she  perceives  others.  Individuals  with  a  positive  attitude  are  optimistic  and  look  at  the  upside  of  a  sit-  uation  rather  than  the  downside.  Optimism  enables  them  to  look  at  the  big  picture,  identify  what  can  be  changed,  recognize  what  cannot  be  changed,  and  make  good  decisions.  Optimists  learn  from  experiences,  accurately  identify  problems,  and  try  to  offer  solutions,  rather  than  complaints.  Optimistic  people  are  proactive  and  learn  from  their  mistakes.  Attitude  influences  the  way  a  person  performs  in  a  job  situation.  People  with  a  positive  attitude  generally  are  successful  in  their  work  life.  Positive  people  are  enthu-  siastic  and  show  interest  in  their  jobs  and  the  activities  in  which  they  participate.  Professional  Image  Journalist  Brian  Williams  had  a  well-crafted,  professional  image.  His  image  projected  honesty,  integrity,  and  the  ability  to  communicate  complex  stories  and  issues  in  a  way  that  was  understandable  and  engaging  for  the  common  person.  His  image  also  projected  likability  during  broadcasts,  as  well  as  in  appearances  outside  of  the  news  industry.  In  early  2015,  his  professional  image  came  into  conflict  with  the  facts  of  a  story  he  had  reported  in  2003.  The  story  involved  a  military  helicopter  he  was  a  passenger  in  during  the  2003  invasion  of  Iraq.  After  the  initial  report,  Williams  retold  the  story  many  times,  but  the  retellings  included  differing  accounts  of  what  happened.  In  a  January  2015  news  broadcast,  he  reported  that  his  helicopter  had  been  hit  by  enemy  fire  and  was  forced  down.  This  version  of  events  was  quickly  criticized  by  a  flight  engineer  on  another  helicopter  involved  in  the  incident.  Williams’  reporting  came  under  scrutiny,  including  many  past  stories.  Ultimately,  Williams  was  suspended  for  six  months  by  NBC  and  he  lost  the  network’s  nightly  news  anchor  position.  1.  What  is  your  opinion  in  how  image  played  a  role  in  Williams  presenting  differing  accounts  of  what  happened?  2.  Discuss  how  this  event  affected  the  audience’s  perceived  honesty  and  integrity  of  Williams.  3.  How  should  Williams  have  handled  the  situation  after  the  first  erroneous  retelling  of  the  story?  4.  Describe  the  professional  image  of  Brian  Williams  today  now  that  the  incident  has  lost  some  of  its  public  attention.  Case  Study  Helga  Esteb/Shutterstock.com