Chapter 10 Newswriting for Broadcast
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close: The conclusion
of a story.
sound system of the theater, with a lower third key identifying him by
name and title. The B-roll footage is reviewed to determine which images
may be inserted into the script to make it stronger and provide visuals dur-
ing the audio of the reporter track. The time code of the B-roll is entered
into the story script, as well.
The ending of a story, or the close, may look to the future—what will
happen next, who will be called to testify next, or when is the next game?
Sometimes the close may be a “punch line” that sums up the story.
Once the story is written, the reporter usually records the reporter track
or VO. The written story, reporter track, primary video, and B-roll tapes
are then sent to the editor to put the story together. In smaller studios, the
reporter may be responsible for editing the video and story together. The
package is given to the producer when complete, and the reporter moves
on to the next story.
Reporting the News
Viewers choose a preferred news program for a variety of reasons.
Aside from the availability of channels, some viewers may choose a news
program because they like the “look” of the set (Figure 10-4), the personalities
of the anchors and reporters, or the physical appearance of the on-air per-
sonnel. Some choose to get the news from websites for convenience and
may access additional information and features not included in a regular
on-air newscast. News professionals hope viewers choose their news pro-
gram because the content of their news show is the best produced in that
time slot—excellent video and audio, near perfect performances by report-
ers and anchors, and the most pertinent, complete, and accurate news. No
matter the viewers’ reasons for watching, reporters have an obligation to
the audience—report the news truthfully. Reporters obtain information,
Figure 10-4. An attractive
set may attract loyal
viewers. (Countryside High
School, Clearwater, FL)