174 Video Digital Communication & Production
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The major phases of developing a video project include: defi the project, preparing
a treatment, creating a storyboard, and writing a script.
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During project development, a program’s subject, objectives, and audience are refi ned
and are often more limited than in the beginning of the process.
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How and where the audience will see the program determines the delivery system.
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Budget constraints will determine both what you can do with a program and how you
can do it.
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The goal of every program treatment level (skeletal treatment, summary treatment,
and detailed treatment) is to convey the effect of fi nished video.
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Storyboards help others visualize the look of the eventual program, and assist in
pre-planning complex sequences shot-by-shot.
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Video scripts have standardized formats that are adhered to rigidly. The script formats
used for fi ction and nonfi ction programs have unique characteristics specifi c to the genre.
AV: Abbreviation for “audiovisual,” a catch-all term for all nonfi ction video genres.
Pronounced “a-vee.”
Concept: The organizing principle behind an effective program. Often called an angle,
perspective, or slant.
Delivery system: The method by which a program will be presented (such as website,
TV monitor, or kiosk), as well as the situation in which it will be watched (alone at a
desk, in a training room, in a crowded store, etc.).
Genre: A specifi c type of program, such as story, documentary, or training.
Pre-visualizing: The process of creating manual or computer images to plan shots and
shot sequences prior to actually recording them. Often abbreviated as “previs.”
Publish: To distribute a video program publicly by uploading it to a website.
Script: Full-written documentation of a program, including scenes, dialogue, narration,
stage directions, and effects, that is formatted like a play.
Storyboard: Program documentation in graphic panels, like a comic book, with or
without dialogue, narration, stage directions, and effects.
Target audience: A specifi c group of viewers for whom a program is designed.
Treatment: A written summary of a program that is formatted as narrative prose; may
be as short as one paragraph or as long as a scene-by-scene description.
Th j h f d l i id j i l d d fining i h j i
Summary
Technical Terms