viii Video Digital Communication & Production
CHAPTER
Video Sound
About Video Sound. . . . . . . . . .142
Delivering Information. . . . . . . .142
Dialogue . . . . . . . . . . . . . . . .
142
Narration . . . . . . . . . . . . . . .
143
Sound Effects . . . . . . . . . . . . .
143
Conveying Implications . . . . . . .144
Sound Implies Existence . . . . . . .
144
Sound Implies Locale . . . . . . . .
147
Sound Creates Relationships . . . .
147
Strengthening Continuity . . . . . .150
The Split Edit . . . . . . . . . . . . .
150
Evoking Feelings . . . . . . . . . . .151
Sound and Mood . . . . . . . . . . .
151
Sound and Emotional Response . .
154
Unrealistic Sounds . . . . . . . . . .
154
The Role of Music. . . . . . . . . . .
155
CHAPTER
Project Development
About Project Development . . . . .160
Defi ning the Project. . . . . . . . . .160
Subject . . . . . . . . . . . . . . . . .
160
Objectives . . . . . . . . . . . . . . .
161
Audience. . . . . . . . . . . . . . . .
161
Delivery System. . . . . . . . . . . .
162
Program Length. . . . . . . . . . . .
163
Budget . . . . . . . . . . . . . . . . .
164
Selecting a Concept. . . . . . . . . .
165
Preparing a Treatment . . . . . . . .165
Uses for Program Treatments . . . .
165
Levels of Treatment. . . . . . . . . .
167
Creating a Storyboard . . . . . . . .167
Storyboard Uses . . . . . . . . . . .
167
Writing a Script . . . . . . . . . . . .168
The Scripting Process. . . . . . . . .
168
Common Script Formats . . . . . . .
169
CHAPTER
Program Creation
About Program Creation. . . . . . .178
Story Videos . . . . . . . . . . . . . .178
Story Construction . . . . . . . . . .
178
Other Factors . . . . . . . . . . . . .
180
Nonfi ction Programs . . . . . . . . .181
Instructional Videos . . . . . . . . .
181
Promotional Videos. . . . . . . . . .
181
Documentary Videos . . . . . . . . .
181
Instructional Programs . . . . . . . .183
Documentary-Style Instruction . . .
183
Training Programs . . . . . . . . . .
183
News Reports . . . . . . . . . . . . .188
Before Shooting . . . . . . . . . . . .
188
During Shooting . . . . . . . . . . .
188
After Shooting. . . . . . . . . . . . .
188
Documentaries . . . . . . . . . . . .189
Infotainment Documentaries . . . .
189
Documentary Program Elements . .191
Video Resources . . . . . . . . . . .
191
Audio Resources . . . . . . . . . . .
195
Music. . . . . . . . . . . . . . . . . .
196
Graphics Resources. . . . . . . . . .
196
Combining Program Elements . . .
197