Copyright Goodheart-Willcox Co., Inc.
176 7
Review
Summary
• The major phases of developing a video project include: defi the project, preparing a fining
treatment, creating a storyboard, and writing a script.
• During project development, a program’s subject, objectives, and audience are refined and fi
are often more limited than they are at the beginning of the process.
• How and where the audience will see the program determines the delivery system.
• Budget limits will determine both what you can do with a program and how you can do it.
• The goal of every program treatment level (skeletal treatment, summary treatment, and
detailed treatment) is to convey the effect of finished video. fi
• Storyboards help others visualize the look of the eventual program, and assist in pre-
planning complex sequences shot by shot.
• Video scripts have standardized formats that are adhered to rigidly. The script formats
used for fi ction and nonfiction fi programs have unique characteristics specific fi to the genre. fi
Technical Terms
AV: Abbreviation for “audiovisual,” a catch-all term for all nonfi video genres. fiction
Pronounced “ay-vee.”
Concept: The organizing principle behind an effective program. Often called an angle,
perspective, or slant.
Delivery system: The method by which a program will be presented (such as website, TV
monitor, or kiosk), as well as the situation in which it will be watched (alone at a desk, in a
training room, in a crowded store, etc.).
Pre-visualizing: The process of creating hand-drawn or computer images to plan shots
and shot sequences prior to actually recording them. Often abbreviated as previs and
pronounced “pree-viz.”
Publish: To distribute a video program publicly.
Script: Fully written documentation of a program, including scenes, dialogue, narration, stage
directions, and effects.
Storyboard: Program documentation in graphic panels, like a graphic novel, with or without
dialogue, narration, stage directions, and effects.
Target audience: A specifi group of viewers for whom a program is designed. fic
Treatment: A written summary of a program that is formatted as narrative prose; it may be as
short as one paragraph or as long as a scene-by-scene description.
CHAPTER
9