Visual Technology

• Graphic Communications, 5th Edition
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  Keyword(s): graphic; communications; 5th Edition; 2010; visual technology; visual; technology
  Abstract:

  Graphic Communications is a comprehensive text that reflects the changes that have taken place as digital technology has revolutionized almost every aspect of printing and its related operations. With its informative and easy-to-understand approach, the text helps students understand the processes, methods, and equipment used in the industry. This practical, versatile text covers all major aspects of graphic communications.

  By: Z. A. Prust
  Copyright: 2010
  Brief Summary: Graphic Communications is a comprehensive text that reflects the changes that have taken place as digital technology has revolutionized almost every aspect of printing and its related operations. With its informative and easy-to-understand approach, the text helps students...
• Television Production & Broadcast Journalism, 3rd Edition
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  Keyword(s): television; production; broadcast; journalism; 3rd Edition; 2018
  Abstract:

  Television Production & Broadcast Journalism provides students with basic technical skills necessary to enter the television production industry as a production assistant, and introduces broadcast journalism theory. The text provides an overview of the equipment, job responsibilities, and techniques involved in both traditional studio production and remote location work. The activities and processes involved in each phase of production are presented and reinforced with realistic examples, numerous photos showing students in actual production situations, and engaging student activities.
  
  Broadcast journalism coverage includes ethics and news judgment, types of stories, news writing, preparing news packages, and conducting interviews. The broadcast journalism topics address skills and qualities required in the industry, but also incorporate classroom-appropriate standards and practices.

  By: Phillip L. Harris and Gil Garcia
  Copyright: 2018
  Brief Summary: Television Production & Broadcast Journalism provides students with basic technical skills necessary to enter the television production industry as a production assistant, and introduces broadcast journalism theory.
• Video: Digital Communication & Production, 4th Edition
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  Keyword(s): video; digital; communication; production; 2018; 4th Edition
  Abstract:

  Video: Digital Communication & Production addresses the needs of students who want to pursue a career in video production, as well as those who want to produce professional-quality videos for personal use. This textbook integrates projects, theory, application, and tools. New social media and technology, such as smartphones and tablets, are addressed. Staying true to a hands-on approach, the text integrates appropriate projects, tools such as scripts and model releases, visuals showing how-to, and knowledge checks.

  By: Jim Stinson
  Copyright: 2018
  Brief Summary: Video: Digital Communication & Production addresses the needs of students who want to pursue a career in video production, as well as those who want to produce professional-quality videos for personal use.
• Photography: Capture to Presentation, 2nd Edition
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  Keyword(s): photography; capture; presentation; 2012; 2nd Edition; visual technology; visual; technology
  Abstract:

  Photography: Capture to Presentation meets the needs of beginning students wishing to learn the principles and skills required to fully use film and digital equipment. Emphasis is placed on the tools and techniques of color digital photography, although film and developing techniques are also included. After the fundamentals, students learn how to master different photographic situations such as action and events, outdoor, travel, and studio work.

  
  

  Photography: Capture to Presentation, 2nd Edition is out of print.

  Please contact customer support if you would like a current edition of this title.

  By: Jack Klasey
  Copyright: 2012
  Brief Summary: Photography: Capture to Presentation meets the needs of beginning students wishing to learn the principles and skills required to fully use film and digital equipment.
• Exploring Photography, 6th Edition
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  Keyword(s): 2012; exploring; photography; 6th Edition; visual technology; visual; technology
  Abstract:

  Exploring Photography is an easy-to-understand text designed for beginning photographers at the high school and middle school levels. It presents basic coverage of photographic fundamentals, ranging from the care of memory cards and batteries to composing and properly exposing the photograph to printing and mounting. The majority of the textbook covers digital photography, but there is enough coverage of film photography to make this a great resource for the student who enjoys traditional photography and development in the darkroom. Careers in Photography, Photomacrography, and Displaying Photographs chapters broaden the scope of the book.

  By: Richard J. Walker and Robert E. Walker
  Copyright: 2012
  Brief Summary: Exploring Photography is an easy-to-understand text designed for beginning photographers at the high school and middle school levels. It presents basic coverage of photographic fundamentals, ranging from the care of memory cards and batteries to composing and properly exposing...
• Graphic Communications: Digital Design and Print Essentials, 6th Edition
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  Keyword(s): graphic; communication; communications; digital; design; print; essentials; 6th Edition; 2019
  Abstract:

  Graphic Communications uses an easy-to-understand approach to teach the processes, methods, and equipment used in the field, with a focus on careers. This text prepares students for the technology they will use with printing, including digital image capture and manipulation, digital prepress operations, computer-to-plate technology, and press control systems. Newer processes, such as updates to digital printing and web design, have been included in this edition.

  By: Z. A. Prust and Peggy B. Deal
  Copyright: 2019
  Brief Summary: Graphic Communications uses an easy-to-understand approach to teach the processes, methods, and equipment used in the field, with a focus on careers.
• Photography: Portfolio to Profession, 3rd Edition
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  Keyword(s): photography; portfolio; profession; 3rd Edition; 2017; visual technology
  Abstract:

  Photography: Portfolio to Profession teaches the principles and skills required to gain competence in digital and film photography. The tools and techniques of color digital photography are emphasized, and a chapter on development and printing of film images is also included. Individual chapters teach techniques for specific photographic situations, such as action and events, outdoor photography, travel photography, and portrait and studio photography. Portfolio Assignments engage students in creating a variety of images and building their own portfolio. An array of digital teaching resources offer convenient methods to engage students and assess their learning.

  By: Jack Klasey
  Copyright: 2017
  Brief Summary: Photography: Portfolio to Profession teaches the principles and skills required to gain competence in digital and film photography.
• Television Production & Broadcast Journalism, 2nd Edition
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  Keyword(s): television; production; broadcast; journalism; 2nd Edition; 2012; visual; visual technology; technology
  Abstract:

  Television Production & Broadcast Journalism prepares students to work in the industry by providing an overview of the equipment, job responsibilities, and techniques involved with both studio and remote location work. The activities and processes involved with each phase of production are presented. Broadcast journalism coverage includes ethics and news judgment, newswriting, and conducting interviews.

  By: Phillip L. Harris
  Copyright: 2012
  Brief Summary: Television Production & Broadcast Journalism prepares students to work in the industry by providing an overview of the equipment, job responsibilities, and techniques involved with both studio and remote location work.
• Video: Digital Communication & Production, 3rd Edition
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  Keyword(s): 2013; 3rd Edition; video; digital; communication; production; media; visual technology; visual; technology
  Abstract:

  Video: Digital Communication & Production addresses the needs of students who want to pursue a career in video production, as well as those that want to produce professional-quality videos for personal use. It provides a comprehensive introduction to creating videos with topics such as preproduction planning, camera system operation, lighting, audio, directing, and postproduction. Digital equipment and processes are featured.

  By: Jim Stinson
  Copyright: 2013
  Brief Summary: Video: Digital Communication & Production addresses the needs of students who want to pursue a career in video production, as well as those that want to produce professional-quality videos for personal use.