Marketing Dynamics 5e, Instructor Resources
The Instructor Resources contains an assortment of instructor materials. Resource Materials include the Instructor's Materials, Answer Keys, Lesson Plans, and Presentations for PowerPoint®. Assessment Software & Question Pools includes the ExamView® Assessment Suite v11 Software and Question Pools for Other Learning Management Systems. Instructor curriculum is provided in modifiable and shareable formats (DOCX, PPSX, PPTX, QTI). These types of files will require compatible programs and or extensions (i.e., Google Docs, Google Slides, Microsoft Word, Microsoft PowerPoint, Adobe PDF reader). Right-click a link to view additional options: open the file in a new tab or save file to a new location. By using this product, you agree to the following Terms of Use.
Table of Contents
Abbreviated Contents
Marketing Dynamics 5e, Instructor Resources
- Resource Materials
- Assessment Software & Question Pools
- ExamView® Assessment Suite v11 Software and Question Bank Files
- TurningPoint Desktop with ExamView Support (MAC OS 10.15 (Catalina))
- Answer Keys for LMS Implementation (Answer Keys in DOCX Format)
- Blackboard Learn 9.x (For use in Blackboard Learn, Brightspace by D2L, and Schoology)
- Blackboard Ultra (For use in Blackboard Ultra)
- IMS QTI 1.1+ (For use in Canvas)
- Moodle XML Format (For use in Moodle)
- WebCT CE 6/Vista 4 (For use in itslearning)
- Unit 1 Marketing Dynamics
- 1 Introduction to Marketing
- 2 Marketing Plan
- 3 Targeting a Market
- Unit 2 Business and Our Society
- 4 Business Basics
- 5 Ethics and Social Responsibility
- Unit 3 Economics
- 6 Economic Principles
- 7 Economic Activity
- 8 Global Trade
- Unit 4 Management
- 9 Business Management
- 10 Risk Management
- Unit 5 Marketing-Information Management
- 11 Marketing Research
- 12 Understanding the Customer
- Unit 6 Marketing Mix: Product
- 13 Product
- 14 Branding
- Unit 7 Marketing Mix: Price
- 15 Price
- 16 Pricing Product
- Unit 8 Marketing Mix: Place
- 17 Place
- 18 Purchasing and Inventory
- Unit 9 Marketing Mix: Promotion
- 19 Promotion
- 20 Advertising
- 21 Social Media Marketing
- 22 Visual Merchandising and Display
- 23 Personal Selling
- Unit 10 Essential Marketing Skills
- 24 Marketing Communications
- 25 Marketing Pitch
- Unit 11 Entrepreneurship
- 26 Fundamentals of Entrepreneurship
- 27 Building a Business
- Unit 12 Preparing for the Future
- 28 Planning for Success
- 29 Planning for Your Career