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Unit 4 Bank Management
Checkpoint 11.2
1. How does a positive public image help a bank?
2. List four ways that banks engage with the communities they serve.
3. How do banks control word-of-mouth advertising?
4. Why is it important for bank employees to be able to explain the
options the bank offers?
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image and generate customer loyalty?
Build Your Vocabulary
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of banking terms and add it to your portfolio. This will help you build your
banking vocabulary. Write out a definition for each of the following terms,
and add it to your personal glossary.
public image
customer service
customer
rapport
word-of-mouth advertising