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Chapter 11 Selling the Bank
Career Ladder
Marketing Manager
Marketing Specialist
Marketing Analyist
Careers in Finance
Banking and Related Services
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Marketing specialists are responsible for the marketing, promotion,
and sales of products and services. They are sometimes referred to as
product specialists, because they often perform these duties for a specific
banking product. Marketing specialists conduct surveys and make
forecasts for the market for specific products. They develop advertisements,
promotions, and pricing to accommodate the product’s marketing plan.
Some of the activities performed by a marketing specialist include:
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advancements.
What Is It Like to Work as a Marketing
Specialist?
Marketing specialists spend time both traveling and working in an
office environment. They are often attending conferences, meetings, and
trade shows to gather information about market trends and competitors.
Marketing specialists in the financial sector often specialize in one
specific banking product and work under the direction of a marketing
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career as a marketing specialist.
If you possess an entrepreneurial spirit and enjoy conducting
independent research, a career as a marketing specialist might suit you.
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to Be a Marketing Specialist?
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