12
Store Décor and Atmospherics 443
Merchandise Presentation 444
Merchandise Fixtures 445
Merchandise Arrangements on Walls 448
Interior Displays 449
Components of Displays 451
Planning Interior Displays 455
Window Displays 456
Advantages and Disadvantages of
Window Displays 456
Types of Display Windows 457
Nonstore Visual Merchandising 459
23 Special Event
Fashion Shows 462
Fashion Shows Serve
Many Purposes 463
Types of Fashion Shows 464
Planning Fashion Shows 465
The Fashion Show Coordinator 466
Pinpointing the Audience 466
Deciding on the Theme 467
Timing and Location for the Show 467
Safety and Security Considerations 468
Budget Planning 468
Coordinating Merchandise
and Models 469
Merchandise Selection 470
Model Selection 472
The Fittings and Lineup 474
Coordinating Physical Layout,
Music, Choreography, and
Commentary 475
The Physical Layout 476
The Music 478
The Choreography 479
The Commentary 480
Promoting and Presenting the
Show 481
Invitations, Tickets, and Programs 482
Rehearsals and Show Time! 482
Follow-Up and Evaluation 485
Part 7 Part 7
Fashion Business in Fashion Business in
Today’s World Today’s World
24 A Global
Perspective 488
Trade Trends and Policy 489
Free Trade Versus Protectionism 490
Regulating World Trade 492
The Relationship of Textiles/Apparel
to Developing Nations 492
Trade with Developing Nations 493
The World’s Major Trade
Regions 494
Asia-Pacifi c Plus India 494
Europe Plus North Africa 496
The Americas 496
International Sourcing for
U.S. Fashion Importing 498
Methods of Offshore Sourcing 499
International Market Opportunities
for U.S. Fashion Exporting 500
International Retailing 502
Satisfying Market Differences 503
Discovering Offshore Sources
and Opportunities 504
25 The Latest Fashion
Business Trends 507
Satisfying a Changing
Consumer Market 508
The Importance of Demographics and
Psychographics 509