14
29 Promotion Careers 590
Communicating Fashion 591
Modeling 591
Fashion Photography 594
Fashion Writing 595
Fashion Illustration 597
Audiovisual Work 598
Website Design 598
Visual Merchandising 599
Fashion Advertising 599
Advertising Director 600
Account Executive 601
Media Buyers 601
Art Director 601
Other Advertising Design Jobs 602
Public Relations 602
30 Entrepreneurship and
Other Fashion-Related
Careers 605
Entrepreneurship 605
Personal Traits to Succeed 606
as an Entrepreneur
Factors to Consider When Starting
Your Own Business 607
Entrepreneurial Opportunities 608
Other Fashion-Related Careers 614
The Home Sewing Industry 614
Theatrical Costuming 615
Clothing Care 616
Clothing Preservation 616
Education 617
Gaining Success in the
Fashion Industry 620
Glossary 623
Index 661