Digital Citizenship
Social Media Slipup
An aspiring musician was looking for summer work in an effort to help offset
some of the costs of his tuition for college. He was accepted to an expensive
university that focused primarily on the performing arts. He was willing to take
any job that came his way. Working during his time off would help him pay
tuition, even if he did not particularly enjoy the work.
After countless job applications, and to help relieve some of the
negativity brought on by his lack of employment, he wrote a song about why
he felt he was being overlooked for jobs. Being a performing-arts student
looking to build his portfolio, he recorded a video of himself singing it to post
to his YouTube account.
In the video, he strummed his guitar and sang recently penned lyrics
about the types of people who get hired instead of him. He described them
using satirical language and criticized them. In his song, he suggested that
most companies are only willing to hire people who “look the part” and not
necessarily the “most deserving.”
The video became somewhat of a hit on YouTube. It was viewed by thousands of people, most of
whom had positive comments regarding the structure and composition of the song. Hundreds of people
began sharing it across multiple social networking sites.
Eventually the video made its way to a university social networking page where it was seen by
one of the student’s professors. This professor had previously agreed to serve as a reference for the
young musician, but changed his mind after seeing the video. The professor sent an e-mail to his student
explaining that he saw the video and found it embarrassing. He then asked the student to remove him from
his list of references out of concern to his own professional reputation.
Networking is an important part of the job search. It is about establishing references that can lead
to potential career or job opportunities. Damaging a relationship of an important reference can create
ddi i l b l i j b h h j b k l
Christian Kieff er/Shutterstock.com
Copyright Goodheart-Willcox Co., Inc.
27 Chapter 2 Workplace Success
Social Media Slipup
orld examples illustrate the importance of Real-wor
ring social media and creating a positive masteri
e presence. Impulsive postings and other online
ative online behavior can cost a job applicant negat
areer opportunity. These cases exemplify the a car
percussions of repe acting f before g thinking when post- g
ng on social media. in g
The Best App for That
These helpful hints recommend smartphone apps
that will make connecting to a career a more effi-
cient process. Downloading apps can save time
and make employment documents available when
access to a laptop computer is not convenient.
End-of-Chapter
End-of-chapter material provides opportunity for
review and application of concepts.
• A concise Summary reiterates the chapter
outcomes and provides a brief review of the
content for student reference.
• Glossary Terms identify vocabulary presented
in the chapter to reinforce importance of
career-ready terms that are needed in the job
search.
• Review questions highlight basic concepts
presented in the chapter so students can
evaluate understanding of the material.
• Application activities challenge students to
self-reflect on who they are as a potential job
candidate.
• Workplace Connection activities provide
opportunity for self-assessment as contentt
is presented. A total of 54 activities invitee
students to record their personal reactions,on n s
research, and responses to scenarios
encountered during the job applicationn
process. These activity files can be dow ownl oaded
from the Online Learning Suite.
ddi i l b l i j b h h j b k l dditi l b t l i j b h th t j b k t l t
Nontraditional Résumé
Not all résumés will follow a traditional résumé
format. For example, if a person were applying for a
job as a website developer, he or she may choose to
create an online résumé to reflect his or her abilities
with creating and maintaining online environments.
Similarly,
design
highligghts
Two common
web-baased
Web--Based
When preparing
or perssonal
a web
option
then choose
from the
of yourr
browseer
similarr
matting
your résumé
portfollio
convenient
Rather
page, you
résuméé.
and can be highly designed to include various types of
content, such as images, sound clips, and video clips.
A job seeker can use a web-based résumé to display
his or her design abilities, technical skills, or other tal-
ents and experience. For example, a musician can post
sound or video clips of past performances directly to
his or her résumé website. Similarly, a web developer
can include a demo of a program he or she created.
There are many free templates available online that
can help you get started.
Before you create this type of résumé, conduct
research to make sure this format is appropriate for
the job you seek. It is a good idea to have both a web-
page résumé and résumé website available for potential
employers. If you use a web-based résumé, add a link to
it in your professional e-mail signature block.
Visual Résumé
A creative way to highlight your résumé is to create a
visual résumé. A visual résumé is one that presents
information in a graphically appealing format. An
infographic résumé is a visual résumé in which the
content is displayed using a combination of words and
graphics to present information clearly and quickly.
Others can view your information without having to
read through many lines of text.
There are many websites that offer templates for
visual résumés for free or at a minimal cost. This makes
it practical for anyone to create a visually appealing
CONNECT TO YOUR
CAREERthecan
The Best App
for That
Monster.com
Job Search
The Monster.com Job Search app allows you to
stay connected to the job-search process when
you are away from your computer. Easy access
to your Monster account enables you to access
and update your account as well as apply for
jobs directly from the app. You can also receive
notifications for jobs that fit your criteria as
well as upload your résumé via Dropbox or
Google Drive. In addition, you can have discreet
communication with recruiters via the Message
Center in the app.
Copyright Goodheart-Willcox Co., Inc.
114
Chapter 7 Résumés
dditi l b t l i j b h th t j b k t l t
reating an d maintaining on li ne environments.
if a person were applying for a graphic
n position, he or she can create a résumé that
his or her strengths in a graphical format.
o types of nontraditional résumés are
and visual.
Résumé
p a résumUéTCOME for your electronic portfolio
website, you can save the document as
page in Microsoft Word. Select the Save As
in Word to display the Save As dialog box, and
Web Page or Single File Web Page
h list of options. an HTML version
résumé document, which will open in a web
when launched. This type of résumé will look
to the Word version, as retain the for-
n that was applied in you decide to save
é as a web pagTe,COupload it to your electronic
site so all employment are in one
n place.
h than just saving your
résuméf
as a web
y may choose to create separate, site-based
This type of résumé serves as its own website
p y y pp g
document. No graphic design experience is neces-
sary. Similar to other templates, information can be
pulled from a master résumé into a new format using
charts, tables, and other graphic elements, as shown in
Figure 7-8. By customizing your résumé to be visually
appealing, you can gain an edge on the competition.
However, it is important to note that most visual résu-
més look appealing but are not scannable for keywords.
Additionally, it may not be appropriate for your industry
or desired position. When you post your résumé online,
include both the print and visual versions.
Conduct a final check before posting or submitting
your résumé to make sure every detail of the résumé is
complete. This includes proofreading, running a spell
check, and reading each line for sense. Make sure the
file is formatted correctly and all other have
been followed. Using the checklist in Figure 7-9 will help
you as you finalize the document.
Complete 7-6 Nontraditional Résumés, pg 122
CO NNECT T O Y O UR
CAREER
C opyright G oodheart-Willcox C o., Inc.
Summary
O
1
Summarize the importance of personal brand.
A personal brand is the way in which a person expresses identity and differentiates himself
or herself from others. It describes what value a potential job candidate offers to an
employer. A personal brand reflects a person’s professional aptitudes, skills, abilities, personality,
and values.
OThisEcreates
U
T
COM
2
List steps for creating a personal brand statement.
Four steps that can be taken to create a personal brand statement are defining who you are as a
p rofessional, listing y our soft skills and hard skills, creating short pguidelines hrases describing how you work,
and compiling the information to make a concise statement.
O
U
M
E
3Word.itIfwill
E xplain the purpose of a personal commercial.
A personal commercial is a rehearsed introduction that includes brief information about a
pdocuments erson’s background and a snapshot of his or her career goals. Also known as an elevator
speech, a personal commercial can be delivered in person, or a candidate stand out from the
c rowd by ilming a personal commercial, posting it online, and including URL on employment
da ocuments.
Glossary Terms
personal brand personal brand statement personal commercial
Review
1. How can performing a self-assessment help when defining your personal brand?
2. When creating a personal brand statement, what types of words should be chosen?
3. How can you find brand keywords that will help you create your personal brand statement?
Copyright Goodheart-Willcox Co., Inc.
45
Chapter 3 Personal Brand
r ea ti n g an d ma i n t a i n i n g on li ne env i ronmen t s
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