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Chapter 3 Personal Brand
is a new chapter that explains personal branding and
the importance of a 30-second elevator speech. Students have an opportunity to
self-evaluate and start the creation of their personal brand, which will help form the
reputation they build in the workplace. They also have an opportunity to write a
personal brand statement that can be used on employment documents.
•
Chapter 4 Your Online Presence
is a combination of Chapter 1 in the previous
text with additional new material. Instagram was added to expand coverage of
social media accounts that can be used for online presence.
•
Chapter 5 Networking for Your Career
was formerly Chapter 3. This material
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has minor updates and revisions.
•
Chapter 6 Protecting Your Identity
was Chapter 2 in the previous edition. It was
y
moved to more accurately reflect the progression of events that happens in this unit.
New, updated content is included that discusses public Wi-Fi hotspots, ransomware,
session hijacking, and securing a computer or mobile device.
•
Chapter 7 Résumés
was formerly Chapter 6. Minor updates were made to reflect
current practices for résumé creation.
•
Chapter 8 Cover Letters
was formerly Chapter 7. Minor updates were made to
reflect current practices for cover letter creation.
•
Chapter 9 Applying for Jobs
was formerly Chapter 8. Updates were made to
include the creation of a job-tracking spreadsheet to be used when applying for jobs.
•
Chapter 10 Preparing for the Interview
was Chapter 9 in the previous edition.
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Discussion of mock interviews was moved to this chapter for a more logical flow of
material. Minor updates were made to the remainder of the chapter.
•
Chapter 11 The Interview
was Chapter 10 in the previous edition. Minor changes
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and updates were made.
•
Chapter 12 Evaluating the Interview
was Chapter 11 in the previous edition
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and remains largely intact. However, an additional visual aid was added to outline
commonly used post-interview techniques.
•
Chapter 13 Your First Day on the Job
is a hybrid chapter comprised of various
information from chapters in the previous edition and new information, such as
onboarding.
•
Chapter 14 Starting Your Career
is a new chapter that introduces the importance
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of performing as a professional in the workplace. Understanding workplace
expectations, as well as learning to work with multigenerational coworkers, is much-
needed preparation for those who will be entering the workforce.
•
New Social Media Slipup
feature illustrates realistic examples of job applicants
who failed to properly use social media. Impulsive postings and other negative
online behavior robbed them of career opportunities. These cases exemplify the
repercussions of acting before thinking when posting on social media.
•
Totally revised Career Portfolio features
have been expanded to cover specific details
important to the creation of a career portfolio. This information will guide students as
they build a polished portfolio that they can use when applying for positions.
•
Enhanced end-of-chapter
activities challenge students to self-reflect on topics
r
introduced in the chapter. Retrospection helps to focus on what qualities or skills an
individual needs to develop to prepare for a career.
•
Revised checklists
throughout the chapters serve as job-search management
tools to help organize and prioritize important tasks. Creation of a job-tracking
spreadsheet and development of a Sunday Evening plan are examples of ways job
seekers can remain focused and successful.
•
Connect to Your Career
activities have been renamed Workplace Connection.
These are improved and moved from placement in the content to the end of the
chapter. A total of 54 activities invite students to self-assess and record their
personal reactions, research, and responses to scenarios that will be encountered
during the job-application process.
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