Digital Citizenship Digital citizenship is the standard of appropriate behavior when using technology to communicate. Good digital citizenship focuses on using technology in a pos- itive manner rather than using it for negative or illegal purposes. People who participate in the digital soci- ety have a legal responsibility for their online actions, whether those actions are ethical or unethical. Company Equipment Company equipment is designated for business-related functions, not for use. Office equipment includes desktop computers, phones, and photocopy machines. This equipment is provided to employees to improve efficiency. In many cases, it would be impossi- ble for an employee to perform his or her job without it. Many businesses have codes of conduct that outline employee guidelines for visiting websites and rules for downloading to company computers. These rules protect the business’ computer system and its private information. Company-owned mobile devices, such as smart- phones or tablets, are also company property and should not be used for personal reasons. Company policies for appropriate communication and workplace behavior should be followed at all times. BYOD Some organizations have a bring-your-own-device (BYOD) policy that allows employees to use their own devices to perform business related functions. In a BYOD scenario, an employee owns the devices used to conduct work. However, company-specified usage guidelines for use must be followed at all times while using the personal device for business purposes. Software Downloads It is unethical and illegal for an employee to use com- pany equipment to download software that has not been purchased and registered by the employer. A license is the legal permission to use a software program and must be on file with the employer. Social Media Slipup An aspiring musician was looking for summer work in an effort to help offset some of the costs of his tuition for college. He was accepted to an expensive university that focused primarily on the performing arts. He was willing to take any job that came his way. Working during his time off would help him pay tuition, even if he did not particularly enjoy the work. After countless job applications, and to help relieve some of the negativity brought on by his lack of employment, he wrote a song about why he felt he was being overlooked for jobs. Being a performing-arts student looking to build his portfolio, he recorded a video of himself singing it to post to his YouTube account. In the video, he strummed his guitar and sang recently penned lyrics about the types of people who get hired instead of him. He described them using satirical language and criticized them. In his song, he suggested that most companies are only willing to hire people who “look the part” and not necessarily the “most deserving.” The video became somewhat of a hit on YouTube. It was viewed by thousands of people, most of whom had positive comments regarding the structure and composition of the song. Hundreds of people began sharing it across multiple social networking sites. Eventually the video made its way to a university social networking page where it was seen by one of the student’s professors. This professor had previously agreed to serve as a reference for the young musician, but changed his mind after seeing the video. The professor sent an e-mail to his student explaining that he saw the video and found it embarrassing. He then asked the student to remove him from his list of references out of concern to his own professional reputation. Networking is an important part of the job search. It is about establishing references that can lead to potential career or job opportunities. Damaging a relationship of an important reference can create additional obstacles in a job search that job seekers may struggle to overcome. Christian Kieff er/Shutterstock.com Copyright Goodheart-Willcox Co., Inc.recruiters 27 Chapter 2 Soft Skills Social Media Slipup Real-world examples illustrate the importance of mastering social media and creating a positive online presence. Impulsive postings and other negative online behavior can cost a job applicant a career opportunity. These cases exemplify the repercussions of acting before thinking when post- ing on social media. The Best App for That These helpful hints recommend smartphone apps that will make connecting to a career a more effi- cient process. Downloading apps can save time and make employment documents available when access to a computer is not convenient. End-of-Chapter Content End-of-chapter material provides opportunity for review and application of concepts. • A concise Summary reiterates the chapter outcomes and provides a brief review of the content for student reference. • Glossary Terms identify vocabulary presented in the chapter to reinforce importance of career-ready terms that are needed in the job search. • Review questions highlight basic concepts presented in the chapter so students can evaluate understanding of the material. • Application activities challenge students to self-reflect on who they are as potential job candidates. • Workplace Connection activities provide opportunities for self-assessment as content is presented. A total of 52 activities invite students to record their personal reactions, research, and responses to scenarios encountered during the job application process. These activity files can be downloaded from the G-W Learning companion website. Nontraditional Résumé Not all résumés will follow a traditional résumé format. For example, if a person were applying for a job as a website developer, he or she may choose to create an online résumé to reflect his or her abilities with creating and maintaining online environments. Similarly, if a person were applying for a graphic design position, he or she can create a that highlights his or her strengths in a graphical format. Two common types of nontraditional résumés are web-based and visual. Web-Based Résumé1E When preparing a résumé for your electronic portfolio or personal website, you can save document as a web page in Microsoft Word. Select the Save As option Word to display Save As dialog box, and then choose Web Page or File Web Pagea from the list of This an HTML version of your résumé document, which will open in a web browser when launched. This type of résumé will look similar to the Word version, as it will retain the for-- matting that was applied Word. If you decide to save your résumé as a web page, upload it to your electronic portfolio site so all employment documents are in one convenient place..p Rather than just saving your résumé as a web page, you may choose to create a separate, site-based résumé. This type of résumé serves as its own website and can be highly designed to include various types of content, such as images, sound clips, and video clips. A job seeker can use a web-based résumé to display his or her design abilities, technical skills, or other tal- ents and experience. For example, a musician can post sound or video clips of past performances directly to his or her résumé website. Similarly, a web developer can include a demo of a program he or she created. There are many free templates available online that can help you get started. Before you create this type of résumé, conduct research to make sure this format is appropriate for the job you seek. It is a good idea to have both a web- page résumé and résumé website available for potential employers. If you use a web-based résumé, add a link to it in your professional e-mail signature block. Visual Résumé A creative way to highlight your résumé is to create a visual résumé. A visual résumé is one that presents information in a graphically appealing format. An infographic résumé is a visual résumé in which the content is displayed using a combination of words and graphics to present information clearly and quickly. Others can view your information without having to read through many lines of text. There are many websites that offer templates for visual résumés for free or at a minimal cost. This makes it practical for anyone to create a visually appealing document. No graphic design experience is neces- sary. Similar to other templates, information can be pulled from a master résumé into a new format using charts, tables, and other graphic elements, as shown in Figure 7-8. By customizing your résumé to be appealing, you can gain an edge on the competition. However, it is important to note that most visual résu-- més look appealing but are not scannable for Additionally, it may not be appropriate for your industry or desired position. When you post your résumé online, include both the print and visual versions.. Conduct a final check before posting or submitting your résumé to make sure every detail of the résumé is complete. This includes proofreading, running a spell check, and reading each line for sense. Make sure the file is formatted correctly and all guidelines have been followed. Using the checklist in Figure 7-9 will help you as you finalize the document.includes Complete 7-6 Nontraditional Résumés, pg 1233 CONNECT TO YOUR CAREERthe The Best App for That Monster.com Job Searchpersonal The Monster.com Job Search app allows you to stay connected to the job-search process when you are away from your computer. Easy access to your Monster account enables you to access and update your account as well as apply for jobs directly from the app. You can also receive notifications for jobs that fit your criteria as well as upload your résumé via Dropbox or Google Drive. In addition, you can have discreet communication with via the Message Center in the app. Copyright Goodheart-Willcox Co., Inc. 114 Chapter 7 Résumés r eating an d maintaining on l ine environments. rly, if a person were applying f or a graphic position, he or she can create a rrésuméé é sum that ghts his or her stren gths in a g raphical format. o mmon ty pes of nontraditional résumés are ased an d vis u al. Based Ré sumé p reparin g a résumé for your electronic portfolio s ona l web sit e, you can save tthee h d ocument as p age in Microsoft Word. Select the S ave As iin n Wor d to d isp lay tthee h S ave A s d ia log b ox, an d hoose Web Pag e2ESingle or Single File Web Page h e list of ooptions. p tions. This creates an HTML version r résumé document, which will open in a web r when launched. This type of résumé will loo k to the Word version, as it will retain the for g that was applied in Word. If you decide to save s um é as a web page, upload it to your electronic io site so all employment documents are in one ient lace er than just savin g your résumé as a web ou ma y ch oose to create a sep arate, site-based é. This type of résumé serves as its own website it prac tical f or anyone t o crea te a vi sua lly app ealing d ocument. No g rap hic d esi gn experience is neces- s ary. Similar to other templates, information ca n be p ulled from a master résumé into a new format us ing ch arts, ta bl es, an d ot h er grap hic el ements, as sh own i n F igure 7-8. By customizing your résumé to be visvisually ually a ppea ling, you can gain an e d ge on t h e competiti on. H owever, it is important to note that most visual ré su mé s look appealing but are not scannable for keykeywords. words. A dditionally, it may not be appropriate f or your indus try o r des ired p osition. Whe n you post y our résumé o nline, include b ot h t h e p rint an d visua l versions C onduct a final check before postin g or submitti ng y our résumé to make sure every detail of the rés umé is c omplete. This includes proofreading, running a spell c heck, and reading each line for sense. Make sur e the file is formatted correctly and all other guidelines h ave b een followed. Using the checklist in Figure 7-9 will help y ou as you f inalize the docume nt. C omplete 7-6 Nontraditional Ré sum és, pg 12 C ONNECT TO YOUR CAREER C opyri ght Goodheart-Willcox Co., Inc. Summary O U T COM Summarize the importance of a personal brand. A personal brand is the way in which a person expresses identity and differentiates himself or herself from others. It describes what value a potential job candidate offers to an employer. A personal brand reflects a person’s professional aptitudes, skills, abilities, personality, and values. O U T COMcreates List steps for creating personal brand statement. Four steps that can be taken to create a personal brand statement are defining who you are as a professional, listing your soft skills and hard skills, creating short phrases describing how you work, and compiling the information to make a concise statement.other O UinCOME T 3 Explain the purpose of a personal commercial. A personal commercial is a rehearsed introduction that brief information about a person’s background and a snapshot of his or her career goals. Also known as an elevator speech, a personal commercial can be delivered in person, or a candidate can stand out from the crowd by filming a personal commercial, posting it online, and including URL on employment documents. Glossary Terms personal brand personal brand statement personal commercial Review 1. How can performing a self-assessment help when defining your personal brand? 2. When creating a personal brand statement, what types of words should be chosen? 3. How can you find brand keywords that will help you create your personal brand statement? Copyright Goodheart-Willcox Co., Inc. 45 Chapter 3 Personal Brand ix