Chapter 5 Types of Careers
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Pathways and Career Options
Marketing
Management
Entrepreneur • Owner • Small Business Owner • President • Chief Executive •
Offi cer • Principal • Partner • Proprietor • Franchisee • Independent Distributor •
Customer Service Representative • Administrative Support Staff
Professional Sales Inbound Call Manager • Channel Sales Manager • Regional Sales Manager
• Client Relationship Manager • Business Development Manager • Territory
Representative • Key Account Manager • National Account Manager • Account
Executive • Sales Engineer • Sales Executive • Technical Sales Specialist • Retail
Sales Specialist • Outside Sales Representative • Industrial Sales Representative
• Manufacturer’s Representative • Salesperson • Field Representative •
Broker • Agent • Solutions Advisor • Marketing Associate • Customer Service
Representative • Administrative Support Staff
Merchandising
Store Manager • Retail Marketing Coordinator • Merchandising Manager •
Merchandise Buyer • Operations Manager • Visual Merchandise Manager •
Sales Manager • Department Manager • Sales Associate • Customer Service
Representative • Clerk • Administrative Support Staff
Marketing
Communications
Advertising Manager • Public Relations Manager • Public Information Director •
Sales Promotion Manager • Co-op Manager • Trade Show Manager • Circulation
Manager • Promotions Manager • Arts & Graphics Director • Creative Director
• Account Executive • Account Supervisor • Sales Representative • Marketing
Associate • Media Buyer & Planner • Interactive Media Specialist • Analyst •
Contract Administrator • Copywriter • Research Specialist • Research Assistant •
Customer Service Representative • Administrative Support Staff
Marketing Research Database Manager • Research Specialist & Manager • Brand Manager •
Marketing Services Manager • Customer Satisfaction Manager • Research Project
Manager • Constituent Relationship Management (CRM) Manager • Forecasting
Manager • Strategic Planner • Product Planner • Planning Analyst • Directors
of Market Development • Database Analyst • Analyst • Research Associate •
Frequency Marketing Specialist • Knowledge Management Specialist • Interviewer
• Customer Service Representative • Administrative Support Staff
Marketing