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Entrepreneurship
Looking for a career that gives you independence? Envision your career as an
entrepreneur!
Entrepreneurship was designed with you, the student, in mind. Contemporary issues
and a fresh new presentation of concepts make this text inviting for you to use.
Did you know that the economy plays an
important role in becoming a business owner?
To highlight the importance of the economy
on business, economic concepts are integrated
throughout the text. Also, to address specifi c current
economic events, each unit of the text opens with
an Entrepreneurs and the Economy feature article.
These features highlight information about the
economy that is helpful to small business owners.
One of the goals of an entrepreneurship course
is to create a complete business plan.
The ongoing
Your Business Plan—Putting the Puzzle Together feature
provides a project-based, hands-on learning experience.
Starting with chapter 1, you will begin the business plan
for your own business. By the end of the text, you will
have completed your own plan. Your Business Plan—
Putting the Puzzle Together project addresses 21st-century
learning skills.
• Creativity and Innovation
• Critical Thinking and Problem Solving
• Communication and Collaboration
It is all about getting ready for college
and a career.
College and Career
Readiness activities address literacy skills
to help prepare you for the real world. The
Common Core State Standards for English
Language Arts for reading, writing, speaking,
and listening are incorporated in a Reading
Prep activity as well as end-of-chapter
Common Core activities.
Student Focused
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