15
Entrepreneurship
Ever wonder how other people with an idea started
a business?
The entrepreneurial experience comes to life
through stories about real-life entrepreneurs.
• Picture Yourself Here highlights young entrepreneurs
who got an early start on becoming a business owner.
• Chapter introductions feature entrepreneurs who
share challenges that they overcame as small business
owners.
• Global Entrepreneurs show how they took a local
business to an international location.
• Social Entrepreneurs demonstrate how business
owners can be socially and ethically responsible in
their communities.
It is important to assess what you learn as you progress
through the text.
Multiple opportunities are provided for self-
assessment to confi rm learning as the content is explored.
Formative assessment includes the following.
• Checkpoint activities at the end of each main chapter section
provide you with an opportunity to review what you have
learned before moving on to the remaining content.
• Review Your Knowledge covers basic entrepreneurial concepts
to help you evaluate your understanding of the main points
presented in the chapter.
• Apply Your Knowledge challenges you to begin the planning
process and prepare your business plan.
• Teamwork encourages a collaborative experience to help you
learn to interact with others in a productive manner.
• College and Career Readiness activities provide real-world
literacy skills to prepare for life outside of school.
• Putting the Puzzle Together is an ongoing project-based activity
that guides you through preparing a complete business plan.
Content Connected
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