266
College
and Career
Readiness
C H A P T E R
Sections
Entrepreneurs Candice Cabe and Nadine Lubkowitz had a great
idea for a product: women’s shoes with interchangeable heels. This
would allow women to purchase a single pair of shoes that could be
used as anything from low heels to high heels. The idea led Cabe and
Lubkowitz to found the company Day2Night Convertible Heels. The
problem they faced was taking their product idea from conception to
reality. In June 2011, they were able to partner with a Massachusetts
prototype company, hire some summer engineering interns, and begin
the development of a prototype heel that would be removable and
still strong enough to last. The first model of shoes comes with five
different-height snap-on heels. The company established an initial sale
price of $149 per pair.
Reading Prep. Scan
this chapter and look for
information presented as fact.
As you read this chapter, try
to determine which topics are
fact and which ones are the
author’s opinion. After reading
the chapter, research the
topics and verify which are
facts and which are opinions.
10
Product, Price,
and Place
“I think it’s very important that whatever you’re trying to
make, sell, or teach has to be basically good. A bad product
and you know what? You won’t be here in ten years.”
—Martha Stewart, founder of
Martha Stewart Living Omnimedia
10.1 Product
10.2 Price
10.3 Place